47% of US internet households regularly use free ad-based streaming services; households watch 53 hours per week of video on average
Research firm Parks Associates hosts the seventh annual Future of Video: Business of Streaming this week, November 19-21 at the Marina del Ray Marriott in California. The firm’s latest research shows that 47% of US internet households regularly use free ad-based streaming services and households report watching 53 hours of video per week.
Future of Video includes two and half days of sessions featuring entertainment leaders and the Parks Associates analyst team sharing the latest trends in video distribution and consumption, focusing on the impact of streaming, connected TV, and innovative monetization models shaping the industry's evolution. Sponsors include JWP Connatix, Adeia, FPT Software, SymphonyAI, Bango, Wurl, and OTT.X,
“The video landscape is really starting to resemble cable TV, and there is much to discuss,” said Elizabeth Parks, President and CMO, Parks Associates. “As platforms blend subscription models with ads, streaming services are offering a more familiar, channel-like experience and creating new bundled options for viewers.”
Keynotes:
- Jake Cohen, Associate Vice President and Co-Head of Content, Verizon Consumer Group, Verizon
- Andrew Fitzerald, SVP, Streaming Video Services at Hearst Television; GM, Very Local | Hearst Television
- Ashley Hovey, Chief Digital Officer, The CW Network
- Ajinkya Joglekar, Sr. VP, Marketing, Echostar
- Stacy Jolna, Co-Founder/Chief Marketing Officer, ClixTV
- Chloe Morawski, Head of Brand & Agency Partnerships, Origin
- Madeleine Noland, President, Advanced Television Systems Committee (ATSC)
- Sambit Patnaik, VP Product Management, Yieldmo Inc
- Ravi Viswanathan, Strategic Partnerships, Google Ad Manager, Google
- Chris Yates, Chief Commercial Officer, Mansa
Speakers:
- Josh Arensberg, CTO, Media & Entertainment, Verizon Business Group
- Scott Barton, Chief Product Officer, MyBundle
- Tricia Biggio, CEO, Invisible Universe
- Jonas Blank, SVP, Business and Legal Affairs, NBCUniversal
- Renato Bonomini, VP, Sales Engineering, ContentWise
- Evan Bregman, GM, Streaming, Tastemade
- Liz Bronstein, Executive Producer, Play Anywhere
- Vera Chien, Executive Director, Warner Bros. Discovery
- Patrick Courtney, Chief Business Officer, Fuse Media
- Jeff DiTullio, CTO, Atmosphere TV
- Gilles Domartini, CEO & Co-Founder, Cleeng
- Cameron Douglas, Senior VP of OTT and Streaming, Fandango
- Ari Evans, Founder and CEO, Maestro
- Blake Fox, VP, Engineering, IKIN
- Eric Goldstein, VP, Business Development and Global Partnerships, Quickplay
- Ashane Govind, Manager, Partner Strategy, Peacock TV
- Sheila Green, VP of Retention, Curation, Programming, Metadata Strategy, S&P, Crunchyroll
- Tripp Hornick, Principal, Quince Street Strategy
- Kim Hurwitz, Head of Live Sports and Entertainment, Dooya Media Group Inc
- Bob Ivins, Head of Data Strategy, Telly
- Nicole Jones, Chief Media Commercial Officer, Kantar
- JY Kim, Director, Roku
- Briana Larsen, VP, Content Partnerships & Business Development, Xperi
- Anthony Layser, Executive Director, Content Acquisition & Programming Strategy, XUMO
- Darren Lepke, VP, Product Management, SymphonyAI
- Anil Malhotra, Co-founder and Chief Marketing Officer, Bango
- Laura Martin, Managing Director, Senior Internet & Media Analyst, Needham & Company
- Victoria Marvin, Senior Director of Distribution Operations & Partnerships, Vevo
- Gustavo Neiva de Medeiros, President, FAST Alliance
- Molly O'Connor, VP, Strategy & Business Planning - Streaming & Networks, Warner Bros. Discovery
- Jason Patton, SVP, Sales & Marketing, Verance
- Marc Rashba, EVP, Partnerships, Cineverse
- Michael Ribas, SVP, Marketing & Product Management, Shout! Studios
- Brian Rifkin, Co-Founder & SVP Strategic Partnerships, JWP Connatix
- Vipul Sharma, Head of Sports & Music Content Business Development, LG Electronics
- Gregory Sogorka, Director, Product Management, FreeWheel
- Mari Tangredi, SVP & GM, Audience Solutions, Cadent
- Ravi Viswanathan, Strategic Partnerships, Google Ad Manager, Google
- Megan Wagoner, VP, Media & Entertainment, Endeavor Streaming
- Michael Wehrman, Senior Manager, Growth Insights, Comcast
Parks Associates Moderators:
- Jennifer Kent, Vice President, Research
- Michael Goodman, Sr. Contributing Analyst
- Sarah Lee, Research Analyst
- Elizabeth Parks, President and CMO
- Jason Paris, Vice President
To register or for questions, contact Mindi Sue Sternblitz-Rubenstein or visit the event website.
About Future of Video: Business of Streaming
Future of Video brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact to the video market. www.futureofvideo.us
