Jason Paris to present new research at Integrated Systems Europe
New consumer research from Parks Associates shows that in the next 12 months, over 40% of U.K. broadband households likely to adopt new connected devices, including smart door locks, sensors, and security cameras, will purchase these products as part of a home security or control system that can be monitored or controlled by a smartphone, tablet, or computer. The firm’s Connected Consumer in Europe project also found that ownership of home control systems is 10% of broadband households in France and Spain, 8% in Germany, and 11% in the U.K.
The international market research firm is supporting Integrated Systems Europe, 9-12 February in Amsterdam,and will present insights into the growth of the home systems markets in Europe and worldwide during the session “Competing with Mass-Market Smart Home Systems”in the Residential Theatre on 12 February. Jason Paris, Director, Business Development, Parks Associates, will address new competition for the custom installer channel, new opportunities for smart home controls to integrate with other home systems, and new opportunities to help grow the home systems market.
“Consumer intention to purchase devices and integrate them into home systems continues to be a growing trend across Western Europe,” Paris said. “Mass-market smart home products and services are now available through numerous channels, including security dealers, telecoms, and retail stores, and both mass-market and custom-installed systems are seeing substantial growth as the combined marketing efforts of all channels are improving awareness.”
With over 1,000 exhibitors and 60,000 attendees expected at the four-day 2016 show, ISE will provide a comprehensive showcase of cutting-edge AV technology for professionals working in the commercial and residential installation and integration marketplace.
For more information about Connected Consumer in Europe, visit www.parksassociates.com. To schedule an analyst interview or to request specific data, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.
About Parks Associates
Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.
The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.
Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
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