Parks Associates today announced Glenn Hower, Research Analyst, will address the evolving virtual reality market at the Cablefax Multiscreen Summit this week in New York City.
“Virtual reality is still in its earliest days, though there are clear signs that VR is about to move from concept to market reality,” Hower said. “The big change for 2016 is the emergence of multiple players making VR headsets. The Oculus Rift is currently the most recognized brand, but HTC, Samsung, and Sony have all expanded the market with their own models, which could help move this market beyond gaming and into new use cases such as virtual field trips, training, and recreation of historical events.”
Hower will participate in the session “Virtual Reality Show: How VR-Enabled Content Will Change the Content Game” on Tuesday, March 8, at 1:25 p.m. at the Yale Club in New York City. The session examines how VR content and technology could disrupt the video content and distribution industry. Other panelists include Craig Barry, EVP, Production & Chief Content Officer, Turner Sports; Debra Sharon Davis, President & CEO, Davis Communications Group, Inc.; and Dekker Dreyer, CCO, Clever Fox.
“Content production will be significantly different for VR than for traditional films or TV programs,” Hower said. “Since viewers will not have a common central focus, directors and writers will have to design content that can be experienced in a very different way than current movies and TV programs.”
Hower is the digital media analyst in Parks Associates’ research team, including entertainment services, OTT, and cloud media. He is an expert in content strategies, including licensing and release windows, and his personal research focuses on content production and sourcing, new media, and emerging video services.
Parks Associates is supporting the Cablefax Multiscreen Summit and will host the 20th-annual CONNECTIONS™: The Premier Connected Home Conference, May 24-26, in San Francisco. For more information, visit www.ParksAssociates.com. To request a meeting with Glenn Hower or specific research data, contact Holly Sprague at hsprague@gmail.com or 720-987-6614.
About Parks Associates
Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.
The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.
Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
Follow Parks Associates on LinkedIn, Facebook, and Instagram.
