One-day event focuses on hardware as a service, hardware connectivity, and ecosystem disruptions

Parks Associates is hosting the IoT Summit: Transformation of Consumer Products: Connectivity & IoTat HardwareCon today at the San Jose Convention Center, sponsored by Trusource Labs. The full day of sessions explore growth strategies for hardware players as connectivity opens opportunities for crossover use cases and new consumer experiences as well as interoperability challenges. The IoT Summit is on the first day of HardwareCon, which takes place April 19-20 at the San Jose Convention Center.

Parks Associates research shows that approximately 84% of U.S. broadband households use Wi-Fi in their home, which enables platform and technology usage to extend to all areas of consumers’ personal, professional, and social areas. This reliance on connectivity also expands the need for support services—Parks Associates estimates the number of support requests derived from smart home devices and systems in the U.S. will exceed 18 million in 2022.

“Trusource Labs is proud to partner with Parks Associates for this highly informative event,” said Alton Martin, Co-Founder & Co-CEO, Trusource Labs. “Having supported over 50 devices from more than 20 OEMs, Trusource Labs is well aware of the challenges that consumers encounter when installing and using an ever-increasing number of connected devices in the home. These myriad devices are moving from interesting gadgets to essential components of the home, including security and life safety devices, environment management, and the like. Support for connectivity and interoperability is paramount in this rapidly evolving and complex environment.”

Transformation of Consumer Products: Connectivity & IoT will address the opportunities and challenges in the connected home landscape and examine the new strategies in product development, trends and challenges associated with new innovations, and the impact of these changes on the IoT market. Sessions include:

• Exploring Growth Paths in the Connected Home Ecosystem
• Voice, AI, and Expectations for the Connected User
• Device Evolution: Transforming Customer Relationships
• Cloud Platforms and the Product Management Lifecycle: Cloud Costs, Data Analytics and Security
• IoT Trends in Customer Engagement and Implications for Future Hardware

IoT Summit sessions feature executives from Ayla Networks, Bluetooth SIG, Calix, DSPG, Ericsson, Flex, Granite River Labs, Greenwave Systems, Intel, iotaBEAM, NETGEAR, OnProcess Technologies, Particle, Prodea, Qualcomm Technologies, Sensory, Thread Group, TiVo, and Trusource Labs.

“Connectivity is having a significant impact on company strategies for developing products, exploring partnerships, and creating new revenue opportunities,” said Kristen Hanich, Research Analyst, Parks Associates. “We look forward to hearing from leading industry executives as they share their experiences in working in the expanding IoT space and discuss the growing need for solutions that enable all these innovations to work together seamlessly.”

For more information about attending or participating at HardwareCon, visit www.HardwareCon.com.

For information about Parks Associates’ events, visit www.parksassociates.com/events. To speak with an analyst or to request data, contact Julia Homier at julia.homier@parksassociates.com, 972-996-0214.

About Parks Associates

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com

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