New study provides comprehensive analysis of connected CE devices within broadband households
Parks Associates research from the recently released 360 View: CE Adoption & Trends finds 22% of US broadband households have a Wi-Fi network extender and 11% have a Wi-Fi mesh networking product. The firm notes that just over 30% of computing and entertainment device owners report experiencing loss of wireless connectivity, with home network routers identified as the most common source of the problems, so these extender and mesh network products are well-positioned to target this common issue.
“Mesh network systems, also referred to as ‘whole-home Wi-Fi’ by makers and retailers, are designed to maximize Wi-Fi coverage and performance in the home. They can replace the home Wi-Fi routers and network extenders that are commonly provided by broadband providers today,” said Kristen Hanich, Senior Analyst, Parks Associates. “With Wi-Fi the dominant method of connection in the home, having a strong signal is necessary for proper function of the multiple connected CE and smart home products consumers are buying. There is still plenty of room to grow for mesh networking products.”
The research also identifies the top five consumer-reported brands of Wi-Fi network extenders and Wi-Fi mesh networking products purchased in 2018.
Top five Wi-Fi network extender brands purchased in 2018:
- NETGEAR
- TP-LINK
- Linksys
- Belkin
- D-LINK
Top five Wi-Fi mesh networking product brands purchased in 2018:
- Google Wi-Fi
- NETGEAR Orbi
- Comcast xFi
- Asus
- Linksys Velop
360 View: CE Adoption & Trends provides a comprehensive analysis of connected CE devices within broadband households. This includes computing devices, video, audio, and gaming entertainment devices, and emerging devices such as smart watches and home robots. The study also assesses changes in ownership and use, brands, and the consumers that buy them.
For information on 360 View: CE Adoption & Trends, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com
