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47% of US broadband households have taken at least one step to protect a senior family member from COVID-19

ASSA ABLOY, Alarm.com, Comcast, Cox Communications, and Essence to address new opportunities emerging in telehealth and consumer-centric care business models

International research firm Parks Associates reports 47% of US broadband households have taken at least one step to protect a senior family member against COVID-19, including shopping, video chats, or buying new devices for entertainment and health monitoring. The firm will present new strategies in healthcare delivery and consumer-centric care at its seventh annual Connected Health Summit: Consumer Engagement and Innovation virtual conference, September 1-3. Early sponsors include Alarm.com, Nortek Security & Control, athenahealth, Softeq, and Sprosty Network.

“Companies across many different industries are developing solutions to help seniors live comfortably in their own homes, ranging from home automation and health monitoring to on-demand services for transportation and grocery delivery,” said Elizabeth Parks, President, Parks Associates. “These solutions will play a vital role in making aging as comfortable and independent as possible for seniors, and they can provide new tools for families to provide critical services and social connection while keeping elderly family members safe from potential COVID-19 exposure.”

Connected Health Summit will explore strategies to design and implement connected health solutions that will help traditional health systems deliver consumer-centric care. On Wednesday, September 2, the session “Telehealth and RPM: Moving to the Core of Healthcare Delivery” includes consumer insights from Parks Associates, followed by a presentation from Richard Culberson, Executive Director, Cox Homelife Strategy & Operations, Cox Communications, who will discuss “Better Together: Extending Healthcare to the Home.”

The interactive panel discussion “Evolution of Home Services” will address opportunities for health systems, providers, and payers to engage the ecosystem of home service and consumer technology leaders in order to develop solutions that will support and enhance the in-home care experience. Speakers:

  • Martin Huddart, Head, Smart Residential, ASSA ABLOY
  • Josh Locke, VP Sales, Essence
  • Lainie Muller, Director, Health & Wellness, Strategic Sales, Alarm.com
  • Anthony Versarge, Executive Director, Product Management, Comcast


“As a premier manufacturer and platform provider to several of the leading personal emergency response service providers, we have seen more business decisions being made that focus around innovation and quality,” said Josh Locke, VP Sales, Essence. “What this translates to is a shift to providing the consumer and caregiver with more value. Service providers are looking beyond the simple box and a button.”

The agenda for Connected Health Summit includes visionary presentations from Beth Israel Deaconess Medical Center / Harvard Medical School, Blue Shield of California, Care Planning Institute, Cincinnati Children's Hospital Medical Center, Cox Communications, People Power, and UnitedHealthcare. Throughout the event, Parks Associates will feature its latest data from COVID-19: Impact on Telehealth Use and Perspectives, COVID-19: Impact on Seniors, Caregivers, and Independent Living Solutions, and Wearables: Health and Wellness Use Cases

Registration is open, and media are invited to attend. For more information, contact Rosey Ulpino, rosey@parksassociates.com, 972.996.0233.

About CONNECTIONS™

Parks Associates' 29th annual CONNECTIONS™: The Premier Connected Home Conference is hosted May 13-15 at Renaissance Dallas at Plano Legacy in Plano, Texas, and brings industry leaders together to provide insights and business forecasting about the adoption of technology including broadband, smart home, security, connected health, energy, and home automation.

CONNECTIONS™ provides ongoing insights throughout the year with virtual and in-person conference sessions. Parks Associates' analyst team leads the conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

CONNECTIONS™ is a pivotal platform for partnerships and exploring the future of technology adoption and its impact on consumers and businesses. www.connectionsus.com