Nearly 80% of US broadband households are concerned about the possibility of a data security or privacy breach

CUJO AI, NETGEAR, Firedome, and F-Secure will share their insights on consumer privacy and security at Parks Associates’ upcoming CONNECTIONS™ Community virtual event Privacy and Security: Protecting the Consumer, Wednesday, October 28, 11 a.m. CT. The international research firm will present its latest data on consumer data security and privacy concerns, which finds that nearly 80% of US broadband households are concerned about the possibility of a data security or privacy breach in their home.

The CONNECTIONS™ Community, currently with over 1,000 participants, is an online conference and networking experience focused on the connected home and IoT industries.CONNECTIONS™ Community Sponsors include Sutherland Global Services, Alarm.com, Bitdefender, Nice, Cox, Intellithings, Cirrent, Everise, MMB Networks, ServiceLive, Zen Ecosystems, Firedome, Inspire, Mercku, Olibra, Ossiaco, Plume, Tuya, Zigbee Alliance, Z-Wave, Aprilaire, Asurion, Gadgeon, and Wi-Charge.

The virtual session on October 28 features visionary speaker Marcio Avillez, SVP of Business Development, CUJO AI, followed by an interactive discussion addressing industry efforts to mitigate potential risks to consumers’ personal data, as well as business opportunities emerging in this area.

"Research has shown time and again how many people are concerned about the integrity of their personal data. We are facing a ripe opportunity for network service providers to address this issue and reliably mitigate threats to personal data on a network level. The technology to do this on a massive scale is already there," said Marcio Avillez, SVP of Business Development, CUJO AI.

Featured executive speakers for the interactive panel:

• David Henry, Senior Vice President of Connected Home Products and Services, NETGEAR
• Sharon Mirsky, Co-founder & COO, Firedome
• Antero Norkio, Vice President, Solution Management - Consumer Security Business Unit, F-Secure

“The nearly 80% of consumers who worry about a privacy breach in their home correlates well with our recent survey where the same consumers are saying that device manufacturers aren’t doing enough to protect them,” said Antero Norkio, VP of Solution Management for Consumer Security, F-Secure. “Our cloud-native approach to securing home gateways allows us the flexibility to work with best-in-class partners to secure families at home and on-the-move, with an improved quality of consumer experience. And providers like Windstream tell us that the holistic solutions we develop together give their customers peace of mind and control."

The CONNECTIONS™ Community features multiple special networking events leading up to the main virtual conference on November 10-12, which will bring together industry leaders to network and discuss the growing connected home market.

To request data or an interview, contact Rosey Ulpino, rosey.ulpino@parksassociates.com, 972-490-1113.

About CONNECTIONS™

Parks Associates' 29th annual CONNECTIONS™: The Premier Connected Home Conference is hosted May 13-15 at Renaissance Dallas at Plano Legacy in Plano, Texas, and brings industry leaders together to provide insights and business forecasting about the adoption of technology including broadband, smart home, security, connected health, energy, and home automation.

CONNECTIONS™ provides ongoing insights throughout the year with virtual and in-person conference sessions. Parks Associates' analyst team leads the conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

CONNECTIONS™ is a pivotal platform for partnerships and exploring the future of technology adoption and its impact on consumers and businesses. www.connectionsus.com