Amazon, Verizon, ESPN, Cox, Cinedigm, Roku, Fandango, and more share insights at Future of Video
Parks Associates will host the third annual Future of Video: OTT, Pay TV, and Digital Media as a virtual conference on December 14-16, featuring insights from Amazon, Verizon, ESPN, Cox, Cinedigm, Roku, Fandango, and more, on changes in video distribution, trends in video aggregation, and the growth in consumer video consumption following COVID-19 pandemic restrictions.
“Nearly one-half of US broadband households subscribe to at least three OTT services,” said Elizabeth Parks, President, Parks Associates. “The Big 3 of Netflix, Amazon, and Hulu have dominated this market, but the influx of many new content and service options is driving more spending and sampling among households. At Future of Video, we welcome industry players to explore adoption, consumer attitudes, and sustainable business models for OTT services.”
Event sponsors include Comcast Technology Solutions, ContentWise, Verizon Media, You.i TV, Amdocs Media, Penthera, and Verimatrix.
The event will feature Parks Associates’ latest consumer and industry research:
- 61% of US broadband households subscribe to at least two OTT services, up from 48% in 2019.
- 45% subscribe to at least three, up from 27% in 2019.
- 61% of US broadband households subscribe to Netflix; 47% subscribe to Amazon Prime Video; 36% subscribe to Hulu; 31% subscribe to Disney+.
About Future of Video: OTT, Pay TV, and Digital Media
Future of Video brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact to the video market. www.futureofvideo.us
