Register

I agree with the Privacy Policy

Rapid TV News

OTT passes 50% of American homes

April 27, 2015

Recent research from Parks Associates finds thatfinds that, unsurprisingly, subscriptions are highest among households with a younger head-of-household, with 72% among ages 18-24 and 71% among ages 25-34 having an OTT service subscription.

"Consumers in key demographics have adopted OTT services in large numbers, and now both content companies and service providers need to develop the technologies and solutions to deliver high-quality video experiences to these subscribers," said Glenn Hower, research analyst at Parks Associates.

Interestingly, while OTT uptake continues apace, it's not necessarily translating into cord-cutting. Nielsen recently found that 93% of cable subscribers who also have a subscription video-on-demand VOD service are more likely to drop the SVOD than they are cable. A full 99% of cable subscribers who also had SVOD still had cable three months later.

From the article "OTT passes 50% of American homes" by Michelle Clancy.

Previously In The News

Seagate launches personalised Roku channel

"Streaming of entertainment content continues to grow – two-thirds of US broadband households currently connect a CE device to their TV sets – meaning that consumers have a wide variety of viewing...

Half of pay-TV subs with HBO OTT would cut the cord

HBO's prospects for picking up a new audience with a standalone streaming service are looking pretty good: about 17% of US broadband households are likely to subscribe to an over-the-top (OTT) vide...

TV users gravitate towards dedicated apps

In a move that could have profound ramifications for programming, more research has confirmed the trend that TV users are increasingly turning to dedicated apps to access TV channels. According...

Pain is in Spain as UK, Germany lead in Euro pay-TV

Pay-TV adoption in Germany and the UK has reached levels of penetration nearly double that found in other key markets, in particular Spain, according to data from Parks Associates. Revealing it...

1
2
3
4
5
6
7
8
9
10
...
19
20
›