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Pay-TV due to launch 4K in a major way

October 15, 2014

While significant obstacles remain to the 4K market, at least one researcher is bullish on its outlook: 46 million households worldwide will subscribe to an UltraHD pay-TV service by 2018, according to Parks Associates.

Parks Associates expects that more pay-TV providers will deploy the service as a differentiator, especially to woo younger consumers who are more likely to use new pay-TV features, such as TV everywhere and cloud DVR.

This will be more and more important, considering that these same Millennials also have slightly lower subscription rates for pay-TV services. In the US, 82% of consumers 18-22 have a pay-TV subscription, compared to 87% among older consumers.

From the article "Pay-TV due to launch 4K in a major way" by Michelle Clancy.

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