Register

I agree with the Privacy Policy

Support Services

Identity & Data Theft Among Highest Security Concerns in U.S. Broadband Households

November 03, 2015

New research by Parks Associates finds that 76% of U.S broadband households are very concerned about their data security and personal privacy when using connected devices. The firm’s new consumer research, The Demand for Device and Network Security, reveals identity and data theft are among the highest security concerns; however, despite these concerns, only 6% of U.S broadband households have experienced those problems in the last year.

Commenting on the new data, Parks Associates research analyst Patrice Samuels said, “Broadband providers that offer security software often license the software from security software companies. These offerings are likely not heavily promoted because they do not generate revenue for the company, but providers could increase subscriber satisfaction and stickiness by increasing awareness of these offerings and even creating a premium level that includes an additional fee.”

Additional research from the new report shows:

Nearly one-fifth of U.S. broadband households own a smart home device.
More than 50% of U.S. broadband households are interested in various security and privacy support services.
Over 80% of broadband service providers are unaware that their provider offers complimentary Internet security services.

For more information on this research, see Parks Associates’ The Demand for Device and Network Security research.

Further Reading:

More Press Releases

Monday, Apr 11, 2016

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers ar...

Friday, Nov 08, 2013

Technical Support Services for Tablets and Smartphones – New Market Focus Research

Parks Associates has relesased a new market focus, Support Services for Mobile Devices. This resea...

Monday, Nov 16, 2015

Factors Increasing the Likelihood of SMB Interest in Cloud-Based IT Services

Small businesses (SMBs) represent a significant opportunity for IT products and services. These c...

Smart Home: Products And Services

Consumer Electronics And Entertainment

Broadband And Mobility

Connected Health And Wellness

SMB

Global Research

Event

Our Services

Analyst Insights

Media

About Parks Associates

Identity & Data Theft Among Highest Security Concerns in U.S. Broadband Households

More Press Releases

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

Technical Support Services for Tablets and Smartphones – New Market Focus Research

Factors Increasing the Likelihood of SMB Interest in Cloud-Based IT Services

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store