Strategies to Protect and Secure the Always-Connected Consumer

Thursday, July 28, 2022 | 11 AM CT (12 PM ET / 9 AM PT)

Bitdefender - Parks Associates free research WebcastComplete the form on this page to download this webinar.

Co-hosted by Bitdefender and Parks Associates

About half of consumers experienced at least one security/privacy issue in the past 12 months.

This webinar features Parks Associates research on consumers’ concerns about data privacy and security and brings industry experts together to address service providers and manufacturers’ responsibility to protect the end-user and strategies to do so effectively.

The number of connected devices has grown from 11.4 devices on average in 2019 to 16 connected devices today – a 42% increase in just three years. The ever-increasing and diversifying array of connected devices and services result in a constantly growing and evolving field of threat vectors and vulnerability. Beyond the threat of bad actors, our always-connected lifestyles result in a more passive, but potentially as harmful, river of data leakage. Applications, connected devices, and voice assistants capture data, feed algorithms, and sometimes share the data with third parties – often without consumers’ full awareness.

As the smart home grows into a more integrated and complicated smart ecosystem, internet and mobile service providers and device manufacturers play critical roles in keeping consumers safe and protecting their privacy as a default. They must be open to third-party testing, transparent about security issues, vigilant about protecting their users’ data, and willing to adapt with a constantly changing and integrated connected landscape. Vulnerability disclosure and management are key to resolving faults that impact the consumer experience and threaten security on an industry and even a national level.

Key Data

  • Three in four broadband households are concerned about their personal data security, with more than half saying they are very concerned. Yet, almost two-thirds of consumers feel it is impossible to keep data completely secure.
  • Those with more smart home devices are more likely to be concerned about data privacy than others.
  • Just 25% of consumers consider themselves “very familiar” with whole-home cybersecurity services available with an advance router.
  • Employers are concerned as more work pushes out of the office and into the home. SMBs’ #1 concern about remote work is the security of employees’ home networks


Dan Berte, Innovation and IoT, Bitdefender

Scott Beck, CTO, Abode Systems

Jennifer Kent, VP, Research, Parks Associates

Scott Beck Scott Beck, CTO, Abode Systems

Scott Beck is the Chief Technology Officer of Abode Systems with over 20 years of experience working in high growth startups. Before being appointed CTO of Abode Systems, Scott served as the CTO and Cofounder of Zunos, a company that he successfully grew to 25 team members before selling to ASX:BTH in 2018. Scott earned his degree in computer science from the University of Tasmania, Australia, and as a technology executive he is passionate for building products that deliver value, and the teams that build them. Within his role as CTO at abode, he works closely with both the hardware and software R&D teams to bring the latest innovations in security to abode customers. Scott is responsible for bringing new products and enhancements to the abode product line, and ensuring the security and scalability of abode systems. He currently resides in Silicon Valley, CA , thriving for more knowledge and learning that the best form of growth is by living outside his comfort zone, while attempting to make the improbable happen.

Dan Berte Dan Berte, Innovation and IoT, Bitdefender
Twitter ID: @bitdefender

Dan works in Innovation and IoT at Bitdefender in the heart of Silicon Valley. In his prior endeavors he lead the design and product engineering & experience at Bitdefender. His team designed engineered built and shipped Bitdefender BOX a revolutionary device that protects all devices in the smart home. Prior to Bitdefender Dan founded the first free WiFi hotspot network in Europe He holds a B.Sc. degree in Economics and is Tech & Innovation Adjunct Professor at the Academy of Economic Studies in Bucharest.

Jennifer Kent Jennifer Kent, Vice President, Research, Parks Associates
Twitter ID: @JenniferMKent

INDUSTRY EXPERTISE: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services

Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates’ extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute.

Jennifer earned her PhD in religion, politics, and society and an MA in church-state studies from Baylor University. She earned her BA in politics from the Catholic University of America in Washington, DC.

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