We just published this new research study, “Interactive TV: Social, Commerce, Sports”, which seeks to understand consumer attitudes toward and potential usage of emerging interactive functions. It quantifies consumer engagement with content, including chatting, polling, sports betting, and shopping/e-commerce features on various platforms, and their interest in engaging in these activities on or alongside the TV.
Key questions addressed:
- How has viewing expanded to mobile and web platforms over time?
- How do consumers interact with video on mobile and web platforms today through social, sports, gaming, and commerce-related features?
- What interactive features are consumers interested in on their TV? How can they impact streaming services’ consumer retention and engagement strategies?
- What interactive advertising and commerce experiences make sense for TV viewing?
- What are the key barriers to interactive video experiences on the TV and how can developers mitigate these headwinds?
Interested in details of this new research? View Table of Contents or contact our team at info@Parksassociates.com
