Proud to partner with Adeia on this timely exploration of how streaming and CTV platforms can unlock new revenue through shoppable content. Streaming has transformed how we watch. Now, it’s about to transform how we shop. With the explosion of connected TV viewership, forward-looking platforms are asking the next logical question: how do we go beyond ads to create direct-to-consumer commerce within the TV experience? Download the new white paper, “Interactive & Shoppable TV: Next Wave of CTV Revenues” in partnership with Adeia. 

Discover:

  • What’s driving the shift toward interactive experiences
  • Real-world use cases from across the ecosystem
  • Monetization strategies tailored to the CTV environment
  • The essential role of IP and innovation

If you’re in the streaming or connected TV space, this is a must-read! Download the white paper: https://www.parksassociates.com/products/whitepapers/interactive-shoppable-tv-next-wave-of-ctv-revenues