Providing market intelligence for more than 35 years

In The News

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households just subscribe to broadband and an over-the-top video service like Netflix.

From the article "AT&T To Buy Time Warner In Media-Shaking $85.4B Deal" by Roger Cheng. 

Previously In The News

New white paper reveals huge opportunities for integrators

Parks Associates’ new white paper, "Smart Spaces: New Opportunities for Custom Integrators," released in partnership with Nice Group, reveals that K-12 schools and universities, apartments and condomi...

As LA wildfires raged, these residents watched their homes burn on doorbell video

As of last year, at least 18% of U.S. households — or at least 25-27 million — had video doorbells, according to Dallas-based market research firm Parks Associates. That’s up from around 7% of househo...

Smart Tag Usage Grows Among U.S. Households

Parks Associates’ has released its latest research from its Tech Ecosystem Dashboard service, revealing the continued rise of smart tag use in United States households. According to the research, 12%...

US Internet Households Prioritize Utility Apps for Energy Monitoring

Recent research reveals a significant trend among US internet households: 42% prefer their electricity provider or utility to supply an app for monitoring energy usage. This insight stems from a detai...