Providing market intelligence for more than 35 years

In The News

Can We Outsmart Technology In The Race To Smarter Homes?

Right now, consumer use is all over the map. Homeowners lose interest in some technologies in a matter of months, and with others, like speakers and Google Home, usage doesn’t pick up until after the homeowner has had it installed for six months, according to Brad Russell, research director of connected home at Parks Associates, a market research company focused on emerging consumer technology. And, at the same time that many technologies have super short life spans, it can take home builders months to select and specify the right product to put in new construction, which is becoming a much more painstaking process with the necessary integration of many of the smart home features.

From the article "Can We Outsmart Technology In The Race To Smarter Homes?" by Jennifer Castenson.

Previously In The News

2024 streaming trends and 2025 outlook: Kent

As 2024 came to an end, the Parks Associates analyst team took a moment to reflect on another transformative year that highlighted the challenges and adaptability of the streaming market. Streaming pl...

Home Entertainment 2025: The Push for Profits

While Netflix sidesteps subscriber growth, the competition remains fixated on scale and sub gains as a means of increasing ad revenue (i.e. marketers), which they now see as a key component in the...

Study: Video Doorbells Have a 71% Service Attach Rate

Parks Associates recently announced a new white paper, Consumer IoT Product Development: Managing Costs, Optimizing Revenues, which provides companies with a business-planning blueprint to evaluate ho...

The Smart Money: Residential Security System Sales Sluggish

After a spike in purchases of safety, security, and technology products during the pandemic, the latest Parks Associates research indicates security system adoption has stabilized at roughly 32% of U....