Providing market intelligence for more than 35 years

In The News

Everyone Is Sharing Passwords And Streaming Services Know It

While it doesn’t appear that streaming networks are going to crack down on sharing just yet, that could change if revenue from subscriptions decrease.

In fact, industry analyst Parks Associates tell Reuters that by continuing to allow password sharing service providers stand to lose an estimated $550 million in 2019.

Stopping the flood of password sharing wouldn’t actually be too difficult for some services. In fact, many have already limited customers’ ability to share.

From the article "Everyone Is Sharing Passwords And Streaming Services Know It" by Ashlee Kieler.

Previously In The News

Diamond Sports ruling signals new era for local NBA, MLB, NHL streaming rights

A recent survey of 8,000 internet households from Parks Associates found that 42% of internet households in the U.S. say they subscribe to a traditional pay-TV service as of Q3 2024, down from 75% in...

A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

Smart TVs have quickly become the go-to for TV viewing. According to a new Parks Associates report, which surveyed 8,000 U.S. households with internet access, 68% of respondents have a smart TV, up fr...

Parks Associates: Prime Video is most-used streaming service in U.S.

For the third consecutive year, Amazon’s Prime Video has outranked its competitors as the most-used streaming service in the United States, according to a report released by Parks Associates on Tuesda...

Upgrading the Smart Home Experience

A recent report from market research and consulting company Parks Associates shows that each year 1% to 2% of broadband households return smart home devices, from a 2% to 5% purchase rate. From the...