- Research
- Smart Home: Products And Services
- Consumer Electronics And Entertainment
- Broadband And Mobility
- Connected Health And Wellness
- MDU / Multifamily
- SMB
- Strategic Consulting Unit
- Research Services
- Primary Research
- Events
- Event
- Company
- About Parks Associates
- Smart Home: Products And Services
- Smart Home Devices, Automation, Controls
- Energy Management
- Residential Security
- Consumer Electronics And Entertainment
- Consumer Electronics Devices
- Video Services: OTT, Pay TV
- Entertainment Content: Video, Audio, Gaming
Sure enough, this has spurred a lot of “hoppers,” or consumers who cancel and re-subscribe repeatedly to many different apps. Netflix releases a new season of “Cobra Kai,” so they binge that one month, then switch to whatever’s on Disney+ for the next billing cycle. As of the third quarter, 61% of U.S. households subscribed to two or more streaming services, while a third of hoppers subscribed to five or more, according to industry researcher Parks Associates. But 17% of hoppers also canceled five or more services in the past 12 months. This is a nightmare for the media companies because it creates a ton of volatility in their financial results.