New white paper addresses state of access control adoption, including key challenges and opportunities
Parks Associates’ new white paper, Multifamily Access: Riding the New Tech Investment Wave, finds more than three-fourths of key MDU (multidwelling unit) decision makers report plans to upgrade or replace electronic access control solutions. The white paper, developed in partnership with LiftMaster, explores key trends in access control adoption within the multifamily housing market, backed by custom research data and insights from over 600 decision makers at multifamily ownership and operations companies.
“The industry as a whole is preparing for a major wave of activity, as the systems that were deployed in 2019 and through the COVID-19 pandemic are now due for replacements and upgrades,” said Kristen Hanich, Director of Research, Parks Associates. “Key decision makers, capitalizing on the lessons learned during the last major wave of investment into access control solutions, are focusing on solutions that deliver the greatest results in terms of tenant satisfaction, staff efficiencies, and company revenues.”
“The landscape of access control is changing. Companies are moving towards cloud-based solutions that enable new use cases like self-guided tours and app-based mobile access for residents and staff,” said Jenny Lytle, Vice President and General Manager of Commercial Emerging Business, Chamberlain Group. “Companies that have adopted electronic access control systems that utilize cloud-based access systems have reported not only increased resident satisfaction, but reduced rates of crime and safety incidents, lower operating costs, as well as other benefits.”
Demand for upgrades and replacements of current access control systems is high, but needs can vary depending on the size, experience, and knowledge of the multifamily owners and operators. Those who are more familiar with the access control market are generally larger companies that are interested in feature-rich solutions and working with partners capable of supporting all their properties. Those who are less familiar with the market are usually smaller companies that want partners with a complete suite of other products and services, which removes the burdens of integration as well as simplifies the process of vetting and validating new vendors.
“Increasing operational efficiencies is a major business goal for multifamily properties, so the ability to deliver on those factors is paramount when choosing a solution or a partner,” Hanich said. “Pent-up demand is signaling the next wave of investments into multifamily technologies, with access control at the forefront.”
Parks Associates will share detailed findings and analysis from its multifamily research at the upcoming conference Smart Spaces: Apartments, Hospitality, and Community Living, September 24-25 at the Renaissance Dallas Richardson Hotel.
The white paper is available to download. To schedule an interview with an analyst or to request specific data, please contact Mindi Sue Sternblitz-Rubenstein at mindi.sue@parksassociates.com or 972-490-1113.
About Parks Associates
Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.
The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.
Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
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About LiftMaster:
LiftMaster is the number one brand of professionally installed residential garage door openers, as well as a leading manufacturer of commercial door operators, residential and commercial gate operators, smart video intercoms and related access control products. Driven by the access and security needs of the marketplace, LiftMaster's expansive line of state-of-the-art residential and commercial products are designed to fit any lifestyle or application, providing the latest technology and innovations in safety, security and convenience. More information at LiftMaster.com.
About myQ Community:
Chamberlain Group’s myQ Community is a cloud-based platform and app that works with LiftMaster smart video intercoms, smart door controllers, and gate operators. Serving 9,300+ communities and two million+ residents, it offers secure access to apartments, condos, and gated communities. myQ Community is the only platform that integrates from community gate to in-unit lock, creating a seamless self-access experience for residents at every entry entrance through the myQ Community app. More information at myQ.com/community.
