On average, US broadband households with smart home devices own more than seven devices
International research firm Parks Associates today announced Consumer Insights Dashboards, new services that track adoption, demand, and market changes for smart home, security, consumer electronics, broadband, and video services. Consumer Insights Dashboards provide an ongoing view of each market, with quarterly or biannual deliverables that provide industry benchmarks and consumer trending data on ownership, purchase intentions, and sales channels that reveal early trends and emerging revenue opportunities.
Smart Home Dashboard, published this week, reveals that 25% of US broadband households bought at least one smart home device in the past 12 months and households with at least one smart home device now own on average more than seven devices. Product categories include smart thermostats, smart appliances, network cameras, video doorbells, smart smoke/CO detectors, smart door locks, smart garage door openers, and smart lighting products, among others.
“More than one-half of US broadband households report that they value technology more now than before the COVID-19 crisis,” said Jennifer Kent, VP, Research Parks Associates. ”This new service provides companies with actionable data on the adoption, purchase intentions, and trends for key solution categories. We are excited to bring this valuable trending data and insights to the market.”
Parks Associates’ Consumer Insights Dashboards leverage the firm’s quarterly surveys of 10,000 US broadband households for the five topics:
Smart Home Dashboard
This dashboard tracks adoption, purchases, and demand across various smart home product categories, as well as insights on purchase channels, net promoter scores, and home control platform use.
Video Services Dashboard
This dashboard tracks the dynamic and constantly changing video services market, including consumer adoption of OTT video, traditional pay-TV, and online pay-TV services.
Home Services Dashboard
This dashboard tracks consumer adoption of home services such as home internet, pay-TV, and mobile services. It measures churn rates, purchase intentions, and perceptions of bundled services.
Consumer Electronics Dashboard
This dashboard tracks adoption, purchases, and demand across various consumer electronics product categories. Product categories include computers, mobile devices, home networking equipment, streaming and video equipment, audio equipment, wearable devices, and gaming.
Residential Security Dashboard
This dashboard tracks adoption of systems and monitoring services, self- and pro-installation, the adoption of interactive services and home controls, and consumer purchase data.
About Parks Associates
Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.
The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.
Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
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