According to Parks Associates research, the average U.S. consumer owns just over seven connected devices, and nearly one in five owns a smart home device. As consumers acquire more connected devices for their homes, the more exposure they feel, either through experience or from hearing about high-profile security breaches in the media. 76% of U.S. broadband households report they are "very concerned" about their data's privacy and security when using these devices.
Other Parks Associates research shows:
- 43% of U.S. broadband households intend to purchase a smart home device this year.
- Smart home device ownership is at 30% among U.S. broadband households with a head of household ages 25-34.
- Over a quarter of U.S. broadband households with children own at least one smart home device.
In January, Parks Associates will host the annual CONNECTIONS Summit at CES, where senior executives from the world's largest and most innovative companies will speak on the growing Internet of Things, connected entertainment, and the smart home. The session "Personalization and Big Data: Securing Consumer Privacy" will specifically address strategies to help balance consumer concern with connected solutions.
Parks Associates would like to thank the following sponsors for supporting the 2016 CONNECTIONS Summit:
Cirrent addresses one of the biggest challenges to the widespread adoption of the internet of things: getting devices connected to the internet. Cirrent lets Wi-Fi products instantly and securely connect to the internet with zero user intervention. Cirrent's solution enables new business models, new use cases, higher levels of security, reduced support costs, and a delightful user experience.
Cirrent is sponsoring the session "Ease of Use, Interoperability, and Mass-Market Adoption" on January 6 at 2:30pm. Confirmed speakers include Affinegy, Cirrent, ecobee, Thread Group/Nest Labs, ULE Alliance, and Wi-Fi Alliance.
F-Secure has been defending tens of millions of people around the globe from digital threats for over 25 years. Our award-winning products protect people and companies against everything from crimeware to corporate cyberattacks, and are available from over 6000 resellers and 200 operators in more than 40 countries. We're on a mission to help people connect safely with the world around them, so join the movement and switch on freedom!
Mika Majapuro, Director of Product Management for IOT at F-Secure, will speak on the panel session "Support Solutions: IoT and the Connected Home," January 7 at 11:00am.
For more information on the speakers, sponsors, or agenda topics for the 2016 CONNECTIONS Summit at CES, visit www.connectionssummit.com.
