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Parks Associates estimates smart TV penetration will reach 57% in Western Europe this year

CONNECTIONS™ Europe: IoT and the Connected Consumer features Centrica and Deutsche Telekom keynotes

International IoT research firm Parks Associates announced new research today showing that smart TV penetration will reach 57% in Western Europe this year. This growth comes as the connectivity rates for smart TV are also increasing; in the U.S., 82% of smart TV owners connect their device to the Internet. New use cases for connected CE, including smart home applications, are helping device owners find new value in their connected devices. Parks Associates and industry-leading executives will address these new use cases in the European smart home and IoT market at the 12th-annual CONNECTIONS™ Europe: IoT and the Connected Consumer, 1-2 November 2017 at the Amsterdam Marriott Hotel.

“The TV’s role in the home is evolving,” said Brad Russell, Research Analyst, Parks Associates. “Smart TVs are a source of entertainment independent of the set-top box and other connected streaming media devices. They are becoming an interface for smart home devices and a viewing platform for video streams from networked security cameras and video doorbells. Google Home also introduced the capability to cast visual search results from voice interactions to any Google Cast-enabled device, such as a smart TV, effectively making the television a large-format viewing app. At CONNECTIONS™ Europe, we will examine different strategies to deliver a premium user experience in the smart home, including new interface and voice control options.”

CONNECTIONS™ Europe features high-level speakers from the top European and international companies in the digital living ecosystem. The event will focus on new technology innovations and emerging business models in the IoT and smart home. Specifically, conference topics focus on disruptions from innovative technologies and new business models and their impact on the converging smart home ecosystems.

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Conference sponsors include Homematic IP, Qorvo, Amazon Alexa, ASSA ABLOY, Ayla Networks, Deutsche Telekom, mnubo, ROC-Connect, ULE Alliance, Z-Wave, ZigBee Alliance, and MivaTek.

For more information on this year’s CONNECTIONS™ Europe conference, visit http://www.connectionseurope.com or contact sales@parksassociates.com, 972-490-1113. To schedule a meeting with an analyst or to request specific research data, contact Julia Homier at julia.homier@parksassociates.com, 972-996-0202.

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