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Privacy concerns increasing among smart home device owners

Bitdefender, MMB Networks, Verimatrix, IMONT Technologies, Ayla Networks, Olisto, Wondrwal, F-Secure, and Overkiz to address data security and privacy protection at CONNECTIONS™ Europe

Parks Associates will host the 14th annual CONNECTIONS™ Europe: Strategies for Security and Smart Home on 19-20 November at the Amsterdam Marriott Hotel to discuss strategies for companies to overcome barriers to mass-market smart home adoption and successfully launch new IoT products and services.The firm reports 22% of UK broadband households that do not own a smart home device and don’t plan to purchase one are avoiding smart home device purchases due to security and privacy concerns.

“Device security and data privacy play a key role in the adoption of connected devices,” said Elizabeth Parks, President, Parks Associates. “Consumer security concerns for smart home products will continue to be a barrier to adoption in the US and Europe, and these concerns can actually intensify with device adoption—71% of US smart home households are concerned about cybersecurity. We have multiple sessions at CONNECTIONS™ Europe to address these important issues.”

CONNECTIONS™ Europe, sponsored by Alarm.com, ASSA ABLOY, Bitdefender, ULE Alliance, Universal Electronics Inc., MMB Networks, Ayla Networks, and Wi-Charge, features sessions “Providing Data Security and Privacy Protection to Consumers at Home” and “Smart Home Platforms: Enabling Solutions and Expanding Value” with the following speakers:

  • Matthieu de Broca, International Business Development Director, Overkiz, a subsidiary of the Somfy Group
  • Tom Gaffney, Principal Consultant, F-Secure
  • Mark Lufkin, Chief Commercial Officer, Wondrwall
  • Daniel Moneta, Co-Founder, CMO & EVP Corporate Development,MMB Networks
  • Arjen Noorbergen, Founder & CEO, Olisto
  • Steve Oetegenn, President & COO, Verimatrix
  • Larry Poon, Co-founder & COO, IMONT Technologies Limited
  • Prashanth Shetty, CMO, Ayla Networks
  • Razvan Todor, Director, Connected Home Security, Bitdefender


CONNECTIONS™ Europe features keynotes from CUJO AI, SnapAV, Deutsche Telekom AG, and Orange. To request data or an interview, contact Sherrelle Lewis, sherrelle.lewis@parksassociates.com, 972-996-0214.

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