Over one-third of broadband households watch free OTT video services
Parks Associates today announced the advisory board for its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott in Marina del Rey, California. New research from the firm indicates that as of the first quarter of 2019, nearly 60% of US broadband households regularly watch internet video content from paid services while 37% watch internet video from free services.
Parks Associates will host Future of Video with leaders from throughout the entertainment industry, including content creators, distributors, and technology providers for television, film, and streaming media. Thought leaders will share insights on new trends in video and connected entertainment, and the event features Massive as a Session Sponsor.
Advisory Board:
Mary Kay Evans, CMO, Verizon Digital Media Services
Thomas Hughes, EVP, Lionsgate
Colleen Moraghan, SVP, Data Solutions, 605
Erick Opeka, President, Cinedigm Digital Networks
Jen Prenner, Director & Global Head of Marketing, Growth & Engagement - Amazon Fire TV, Amazon
Dan Reich, SVP, Multiplatform Product Strategy & Development, Viacom International
Gary Schanman, SVP, Video Products, Charter
Elana Sofko, COO, Chicken Soup for the Soul Entertainment
Blake Stuchin, VP, Digital Media Business Development, NFL
“Investment in ad-supported video services has ramped up significantly over the past several months, driven by increased viewership,” said Parks Associates. “Ad-based offerings generate increased revenues with increased viewing. Services are now achieving a scale that is interesting to advertisers. We are excited to host our second annual event in December.”
Future of Video will explore the evolution of business models, shifting consumer attitudes regarding video services, and new strategies to impact retention and consumer perception. Sessions will highlight in-depth consumer and industry research on OTT services, the value of content, effective technology innovation, and best strategies for building successful video services for today’s connected consumers.
About Future of Video: Business of Streaming
Future of Video brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact to the video market. www.futureofvideo.us
