Research firm addresses business of smart home and expansion of the tech giant ecosystem at digital home events
Parks Associates today announced its topics for the 19th annual CONNECTIONS™ Summit at CES®, hosted on January 7, in Las Vegas and the 29th annual CONNECTIONS™ Conference, hosted May 13-15 at the Renaissance Dallas at Plano Legacy West Hotel. These executive events bring together connected home leaders to address new business models among converging IoT industries and research showing the shifts in how consumers interact with technology and devices in their home.
The firm’s latest research study Tech Ecosystem Dashboard analyzes the current strategies of tech giants Apple, Amazon, Google, and Samsung to expand their service scope by integrating smart home devices into their product ecosystems. Parks Associates finds that consumers report highest satisfaction with smartphones and smart TVs, which have NPS (net promoter scores) of 44 and 35, respectively. Consumers are least satisfied with smart speakers and smart displays, which have NPS of 13 and 11.
As video entertainment and smart home solutions continue to converge, the UI experience will be critical in driving engagement, and companies are deploying solutions focused on those integrated capabilities. For example, Google recently announced a successor to Chromecast, the Google TV Streamer, which offers AI-powered voice search, acts as a smart home hub, and offers access to over 800 free channels and 700,000 movies and TV shows from the popular streaming applications.
“Tech companies are working to increase interest in their whole ecosystem of devices and services and continue to introduce new products that can integrate together,” said Ashton Gambrell, Director of Sales, Sponsorships, Parks Associates. “Companies continue to compete for brand loyalty and to be the comprehensive service provider for the home.”
Parks Associates is accepting speaker submissions for both events. Topics:
- AI in the Smart Home: Applications and Ethics
- Profitability in the Connected Home
- Smart Home Standards: Who’s Winning
- Demand for Energy Management at Home
- Navigating the Multifamily IoT Markets
- Home Security: Trends and Technologies
- Redefining Revenue: Smart Home Innovations
- Profiting from Connected Services
- Innovations in Safety and Security
- Smart Home Integration: Revenue Opportunities
- Investment Trends: Growth in Smart Homes
- User Experience: Solving Pain Points & Ensuring Repeat Buyers
- Product Strategy in a Maturing Market
- AI: Transforming Business Models
- Predictive AI: The Smart Home's Edge
- Value of Connectivity: Unlocking Consumer Demand
- Growth Catalysts: Triggering Smart Home Adoption
- The Interoperability Advantage
- Eco-Tech: Building Sustainability into Daily Living
- Smart Energy: Managing Home Ecosystems
- Next-Gen Security: Beyond False Alarms
- Data Security: The New Consumer Trust
- Integrated Living: Rise of Multifamily
- InsureTech: Smart Home Opportunities
- Empowering Independence with Smart Devices
CONNECTIONS™ Summit at CES sponsors include Alarm.com, Kwikset, Shelly, and Ubiety Technologies. Sponsors for CONNECTIONS™: The Premier Connected Home Conference include Cardinal Peak, an FPT Company; Connectivity Standards Alliance (CSA); Ubiety Technologies; Rapid Response Monitoring; Shelly; SkyBell; Grid Connect; and Alarm.com.
For information, contact Mindi Sue Sternblitz-Rubenstein, mindi.sue@parksassociates.com, 972-490-1113.
About CONNECTIONS™ Summit at CES
CONNECTIONS™ Summit is an annual research and industry event hosted by international research firm Parks Associates. The executive event brings senior executive leaders from the broadband, security and smart home, consumer electronics, and connected health solution markets to share insights on the future of connected homes.
The 19th annual CONNECTIONS™ Summit will take place January 7 during CES, which runs January 7-10, 2025, in Las Vegas.
For information about CONNECTIONS™ Summit, contact sales@parksassociates.com or call 972-490-1113 or visit www.connectionssummit.com.
About CONNECTIONS™
Parks Associates' 29th annual CONNECTIONS™: The Premier Connected Home Conference is hosted May 13-15 at Renaissance Dallas at Plano Legacy in Plano, Texas, and brings industry leaders together to provide insights and business forecasting about the adoption of technology including broadband, smart home, security, connected health, energy, and home automation.
CONNECTIONS™ provides ongoing insights throughout the year with virtual and in-person conference sessions. Parks Associates' analyst team leads the conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.
CONNECTIONS™ is a pivotal platform for partnerships and exploring the future of technology adoption and its impact on consumers and businesses. www.connectionsus.com
