New consumer research outlines consumer engagement strategies for care providers
New research from Parks Associates shows only 4% of U.S. patients with three or more chronic conditions have a care coordinator and only 35% have two or more care providers. Most patients rely on their primary care doctor for routine exams, which creates significant potential for care providers to expand their roles and improve the patient experience through connected healthcare solutions.
“More than 30% of consumers in U.S. broadband households own and use at least one connected health or wellness device, and about 40-45% of consumers with chronic conditions have used at least one health app,” said Harry Wang, Senior Director of Research, Parks Associates. “Care providers can integrate these connected solutions as part of a more consumer-centric approach. With IoT technologies, they can identify the individual needs and motivations of their customers and determine how best to engage them.”
Consumerism of Healthcare: Effective Engagement through Segmentation & Personalization shows care providers can create better care outcomes by guiding patients through the acquisition and installation of health monitoring devices. They can also improve consumer engagement in healthcare by assigning a health coach or a care coordinator to assist in care management. The research recommends three areas where care providers can improve their business models:
- Marketing communications on education and product/service introduction
- Engagement optimization for wellness and chronic care management programs
- An increase in service utilization without crunching resources
“Traditional approaches waste resources on those consumers who are not motivated to change or mismatch the coach and the coached, resulting in low compliance and poor outcomes,” Wang said. “Consumers with chronic conditions - which is more than 60% of the U.S. population - require stronger and more personalized engagement efforts from care providers.”
Parks Associates’ Connected Health Tracker Service examines consumer adoption and usage of connected health technologies and the innovations driving the health & wellness markets. Consumerism of Healthcare: Effective Engagement through Segmentation & Personalization is available as part of the service and includes case studies of care providers that successfully leverage technologies to change consumer health behaviors.
Parks Associates will discuss the connected health market at the 20th-annual CONNECTIONS™: The Premier Connected Home Conference, May 24-26, in San Francisco, and the company’s third-annual Connected Health Summit: Engaging Consumers, August 30 – September 1 in San Diego, California. For more information, visit www.ParksAssociates.com/events.
More information on Parks Associates’Connected Health Tracker service is available www.parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Holly Sprague at hsprague@gmail.com.
About Parks Associates
Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.
The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.
Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
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