Research firm reports the average Netflix subscriber has had the service for over 50 months
Parks Associates will host the third annual Future of Video: OTT, Pay TV, and Digital Media as a virtual conference on December 14-16, featuring insights from analysts and industry leaders on the key factors and market drivers necessary for success in the competitive and changing landscape of online video. The research firm notes that US consumers continue to access OTT content at all-time high levels, but OTT service churn remains high. The conference will focus on strategies to engage and retain subscribers so they do not migrate to competing services.
“Viewer loyalties are shifting as subscriptions to traditional pay-TV services decline,” said Steve Nason, Research Director, Parks Associates. “The average Netflix subscriber has had the service for over 50 months, and while Amazon Prime Video and Hulu also have foundational status as must-have services, all other services have much shorter subscription histories. Newer services such as Disney+, Apple TV+, HBO Max, and Peacock, plus an expanding CBS All Access, are all making a strong push to be part of the core OTT service stack for US households. At Future of Video, we will examine the factors that drive subscriber loyalty and long-term engagement with OTT services.”
At Future of Video, Parks Associates highlights in-depth consumer and industry research on OTT services, the value of content, technology innovations, and best strategies for building successful video services.
The conference agenda includes the following topics and sessions:
- New Trends in Video
- Next Phase in the Streaming Wars
- The Next Big 3 in OTT
- Evolution of Pay TV
- Finding Success: Retention, Distribution, and Aggregation
- Age of Video Aggregation
- The Path Forward for OTT Services with Aggregation
- Retention and Churn in OTT
- Data and Decision Making in Video Services
- New Business Models and Distribution Strategies
- Rise of Ad-based OTT Services
- OTT Partnerships: Key to Success
- Navigating a New World: COVID-19 Impact on Video Viewing
- Moving Forward: COVID-19 Impact on Live and Sports
About Future of Video: Business of Streaming
Future of Video brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact to the video market. www.futureofvideo.us
