Virtual conference to explore international expansion of OTT video services
Parks Associates will host the third annual Future of Video: OTT, Pay TV, and Digital Mediaas a virtual conference on December 14-16, featuring insights on major changes in video distribution, future trends in video aggregation, and the growth in consumer video consumption following COVID-19 pandemic restrictions.
At Future of Video, Parks Associates highlights in-depth consumer and industry research on OTT services, the value of content, technology innovations, and best strategies for building successful video services. Event sponsors include Comcast Technology Solutions, ContentWise, Verizon Media, You.i TV, Penthera, and Verimatrix.
.jpg)
“Many OTT services are expanding into the European market,” said Steve Nason, Senior Analyst, Parks Associates. “Disney+ launched in multiple countries in September, and AcornTV launched in the UK in April and Portugal in October. Pluto TV is planning to launch in Spain soon and France and Italy in early 2021. ViacomCBS is planning to launch Paramount+ in the Nordics in early 2021. Each expansion has its own challenges, including content rights and marketing, but the largest players need to compete internationally if they are to continue to grow their subscriber base.”
Visionary Speakers include an executive from Verizon Media plus the following speakers:
- Andrea Clarke-Hall, VP, Business Development, Tubi
- Damian Pelliccione, Co-Founder & CEO, Revry
"We believe representation in media saves lives, and it starts with diverse and authentic leadership," said Damian Pelliccione, Co-Founder & CEO, Revry. “We are excited to participate at this year’s event.”
The event will feature Parks Associates’ latest consumer and industry research:
- In May 2020, 39% of US broadband households had trialed at least one OTT video service in the past three months.
- The biggest OTT services have the longest subscriber engagement: Netflix at 52 months, Amazon Prime Video at 40 months, and Hulu at 28 months.
About Future of Video: Business of Streaming
Future of Video brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact to the video market. www.futureofvideo.us
