Kevin Meagher, SVP Business Development, ROC-Connect, provides insight on several key industry trends for Parks Associates’ 20th-annual CONNECTIONS Conference, which will be held May 24-26 in San Francisco:
How is your company engaging consumers through new technology solutions?
We try to take technology out of the discussion and instead focus on delivering value by meeting consumer needs. We engage with consumers by taking the data from devices in the home and offering services that focus on delivering peace of mind.
What is the biggest change you have seen in the past year in the connected home and entertainment industries?
The biggest change I’ve seen is the entry of new smart home/IoT players such as Apple, Google and Microsoft. This has brought more channels and a greater consumer awareness.
What do you think is the biggest driver for the connected consumer market?
Safety and peace of mind remain the biggest consumer driver.
What is the greatest challenge for the connected home industry in the next year?
The greatest challenge will be continuing to raise consumer awareness and optimizing the channels and business models.
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Meagher will speak on the session “IoT Channel Strategies: A New Consumer Experience” on Thursday, May 26 at 11:15 a.m. Other speakers on the panel include Comcast, PlanetEcosystems, CEDIA, ADT, and Nexia.
For more information on CONNECTIONS, visit www.connectionsus.com or register by clicking here.
