Providing market intelligence for more than 35 years

Press Releases

Smartphone remains most prominent connected device for connected cars

New Parks Associates research shows the smartphone as the connected device most closely associated with the connected car, with 61% of car owners preferring to bundle vehicle data with smartphone data under one billing plan. Further, 27% of U.S. car owners would like a feature that enables a connected car to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors.

Parks Associates’ analysts will address the market dynamics of the smart home and connected car ecosystems at the 20th-annual CONNECTIONS™: The Premier Connected Home Conference, May 24-26 in San Francisco. The event hosts over 650 executives from the connected entertainment, IoT, and smart home industries and is focused specifically on strategies to fully engage consumers in the connected home experience.

Parks Associates would like to thank the following sponsors for their support in organizing this year’s event:


At HP, our vision is to create technology that makes life better for everyone, everywhere — every person, every organization, and every community around the globe. This motivates us — inspires us — to do what we do. To make what we make. To invent, and to reinvent. To engineer experiences that amaze. We won’t stop pushing ahead, because you won’t stop pushing ahead. You’re reinventing how you work. How you play. How you live. With our technology, you’ll reinvent your world.


Honeywell is a Fortune 100 diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes, and industry; turbochargers; and performance materials. Honeywell Automation and Control System’s portfolio of offerings include security, fire safety and automation systems for residential and commercial applications such as intrusion, video surveillance and access control systems, fire alarm, life safety, energy management, clean air and emergency communication systems.


iQor is a global provider of customer interaction and product support services. We partner with many of the world’s best-known brands to deliver aftermarket product and customer support solutions that span the consumer value chain, from customer care and receivables management to product diagnostics and repair services. Our award-winning technology, logistics and analytics platforms enable us to measure, monitor and analyze brand interactions, improve business processes and find operational efficiencies that lead to superior outcomes for our partners across the customer and product lifecycles. 


People Power is an award-winning software company enabling remote control and management of connected devices from your smart phone. People Power's groundbreaking smartphone app, Presence, transforms spare smartphones and tablets into wireless video cameras for monitoring, control, and more. Cameras can be monitored in real-time from another device with the Presence app, and they can send meaningful alerts with video clips to the user's email any time motion is detected. You can also control your devices from Presence manually, or with our easy "set and forget" rules engine. People Power's open developer platform enables manufacturers and software developers to deliver solutions that engage people while increasing safety and security, improving control and convenience, and saving money. Presence: keep an eye on your home from the palm of your hand.


For more information on how to get involved in this or future CONNECTIONS conferences, contact sales@parksassociates.com or call 972-490-1113. To register, click here.