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Woman-Founded & Led Since 1986

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Since 1986, we have provided research and analysis to companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, consultation, workshops, executive conferences, and annual service subscriptions.

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Our Research Areas

Video Services

Smart Home and Security

Wellness & Independent Living

Digital Home Support

Energy Management

Entertainment Content

Consumer Electronics Devices

Broadband, Wi-Fi, and Home Networking

Scope of Research

Global markets for IoT Industries

Innovations & disruptive tech

Consumer behavior & usage habits

Market partiipants & company profiles

Customer preferences & purchase intentions

Adoption & price sensitivity

Market sizing and forecasts

Value chain Analysis

Consumer segmentation

Featues & differentation

SWOT analysis

Channel dynamics

Branding

Optimal bundles

Market trends

Parks Associates Services:

Primary Consumer Research
Industry and Competitive Analysis
Focus Groups
Forecasting and Distribution Analysis

Strategic Seminars and Workshops
Executive Conferences
Custom Projects and Consulting

Events & Marketing Services

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Since 1986, we have provided research and analysis to companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, consultation, workshops, executive conferences, and annual service subscriptions.