Providing market intelligence for more than 35 years

Parks Associates

Strategic Consulting Unit

Our new Strategic Consulting Unit complements our robust research offerings to deliver actionable insights and custom strategies that benefit companies in navigating the technology and connected home markets.

  • Technology Assessments: Evaluate emerging technologies including market size and potential
  • Custom Market Analysis: Tailored insights to size opportunities and address client-specific challenges
  • Strategic Planning: Step-by-step strategies based on data insights and trends
  • Competitive Benchmarking: Identify position, key differentiators, and market dynamics
  • Workshops and Training: Equip teams with baseline knowledge on the market
  • Marketing and PR Guidance: Support on corporate / division strategies, activities, and recommendations
Recent Projects
  • Evaluate target markets for a traditional manufacturer to launch a potential new product line
  • Sizing of demand and company positioning, used to help raise funds
  • Consulting to determine end user pain points in the multifamily environment
  • Provide competitive position for security service provider, including SWOT and analysis on projected growth opportunities

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