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Smart Tag Usage Grows Among U.S. Households

Parks Associates’ has released its latest research from its Tech Ecosystem Dashboard service, reveal...

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US Internet Households Prioritize Utility Apps for Energy Monitoring

Recent research reveals a significant trend among US internet households: 42% prefer their electrici...

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Parks Says ESPN+ No. 1 Sports Streaming Service Among U.S. Internet Households

Disney’s standalone sports-streaming service is the No. 1 such platform among U.S. internet househol...

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Sports streamers are keeping more subscribers after seasons end

New data from Parks Associates shows use of sports streamers is on the rise. For a long time, spo...

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ESPN+ leads US sports streaming as cable sports audience shrinks

A new Parks Associates study reveals that 19% of US internet households subscribe to ESPN+, making i...

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Apple Dominates Smart Tag Market With AirTags

Parks Associates reported Monday that 69% of smart tag buyers in late 2024 bought an Apple AirTag. T...

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