Download Table of Contents (PDF)
4K and HDR TVs: Dynamic Displays
Consumer Analytics: Connected CE & Platforms Track
Methodology, Charts, Statistical Information
Interpreting Heat Map Tables
Executive Summary
Industry Insight
Key Findings and Market Impact
Overview of Flat Panel TV Ownership/Purchases
Adoption of Flat Panel TV Sets (2010 - 2017)
Average Numbers of Flat Panel TVs Owned Per BB HH (2011 - 2017)
Smart TV Adoption and Internet-connection Rate (2010 - 2017)
Flat Panel TVs Purchased Within the Last 12 Months (2008 - 2017)
Flat Panel TV Purchase Intention (2013 - 2017)
Flat Panel TV: Purchase Considerations (Q1/17)
Familiarity with Smart TV Operating Systems Among TV Intenders (Q1/17)
Adoption of Android TV and Roku TV (2016 - 2017)
Advanced TV Adoption
Advanced TV Familiarity & Ownership Among Flat Panel TV Owners (Q1/17)
Advanced TV Familiarity Among Flat Panel TV Owners by Technology Adoption Segment (Q1/17)
Advanced TV Familiarity Among Flat Panel TV Owners by Age Group (Q1/17)
Advanced TV Familiarity Among Flat Panel TV Owners by Gender (Q1/17)
Advanced TV Ownership by Technology Adoption Segment (Q1/17)
Advanced TV Ownership by Income (Q1/17)
TV Set Screen Size (Q1/17)
TV Set Brand (Q1/17)
Advanced TV Purchases in the Last 12 Months (2015 - 2017)
Recent Purchasers of Advanced TV Sets by Demographic Factors (Q1/17)
Advanced TV Sets: Top Three Purchase Considerations (Q1/17)
Advanced TV Set Brand Purchases: Brand as Top Three Purchase Consideration (Q1/17)
Simultaneous or Separate Purchases of TV Set Types & Soundbars (Q1/17)
Purchases Timing for TV Set Types & Soundbars (Q1/17)
Advanced TV Purchase Intention
Product Characteristics Influencing Next Flat Panel TV Purchase (Q1/17)
Reason for Not Shopping an Ultra HD/4K TV (Q1/17)
Perception of Ultra HD/4K Content (Q1/17)
Perception of Ultra HD/4K Content by Technology Adoption Segment (Q1/17)
4K/Ultra HD and HDR Content Usage
4K/Ultra HD Video Content Consumption on 4K/Ultra HD TV Sets (Q1/17)
Average 4K/Ultra HD Video Content Consumption by Technology Adoption Segment (Q1/17)
4K/Ultra HD Video Content Consumption by Demographics (Q1/17)
4K/Ultra HD Video Content Consumption by Demographics, Cont. (Q1/17)
Video Content Sources for 4K/Ultra HD TV (Q1/17)
Video Content Sources for HDR TV (Q1/17)
Perceptions of Video Quality and Experience (Q1/17)
Interest in Content Features on a Streaming Media Player (Q1/17)
High Interest in 4K TV/HDR Content on a Streaming Media Player by Ownership of Specified Types of Advanced TV Sets (Q1/17)
Appendix