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Q4 2017

Quantified Consumer

4K and HDR TVs: Dynamic Displays

Television manufacturers have created a growing list of initialisms including 4K, UHD, HDR, OLED, and QLED leading to potential confusion among consumers regarding what these designations really mean. 360 View Update: 4K and HDR TVs: Dynamic Displays measures adoption and familiarity with emerging advanced picture technology and provides a market snapshot of the dynamic display market.

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4K and HDR TVs: Dynamic Displays

Consumer Analytics: Connected CE & Platforms Track

Methodology, Charts, Statistical Information

Interpreting Heat Map Tables

Executive Summary

Industry Insight

Key Findings and Market Impact

Overview of Flat Panel TV Ownership/Purchases

Adoption of Flat Panel TV Sets (2010 - 2017)

Average Numbers of Flat Panel TVs Owned Per BB HH (2011 - 2017)

Smart TV Adoption and Internet-connection Rate (2010 - 2017)

Flat Panel TVs Purchased Within the Last 12 Months (2008 - 2017)

Flat Panel TV Purchase Intention (2013 - 2017)

Flat Panel TV: Purchase Considerations (Q1/17)

Familiarity with Smart TV Operating Systems Among TV Intenders (Q1/17)

Adoption of Android TV and Roku TV (2016 - 2017)

Advanced TV Adoption

Advanced TV Familiarity & Ownership Among Flat Panel TV Owners (Q1/17)

Advanced TV Familiarity Among Flat Panel TV Owners by Technology Adoption Segment (Q1/17)

Advanced TV Familiarity Among Flat Panel TV Owners by Age Group (Q1/17)

Advanced TV Familiarity Among Flat Panel TV Owners by Gender (Q1/17)

Advanced TV Ownership by Technology Adoption Segment (Q1/17)

Advanced TV Ownership by Income (Q1/17)

TV Set Screen Size (Q1/17)

TV Set Brand (Q1/17)

Advanced TV Purchases in the Last 12 Months (2015 - 2017)

Recent Purchasers of Advanced TV Sets by Demographic Factors (Q1/17)

Advanced TV Sets: Top Three Purchase Considerations (Q1/17)

Advanced TV Set Brand Purchases: Brand as Top Three Purchase Consideration (Q1/17)

Simultaneous or Separate Purchases of TV Set Types & Soundbars (Q1/17)

Purchases Timing for TV Set Types & Soundbars (Q1/17)

Advanced TV Purchase Intention

Product Characteristics Influencing Next Flat Panel TV Purchase (Q1/17)

Reason for Not Shopping an Ultra HD/4K TV (Q1/17)

Perception of Ultra HD/4K Content (Q1/17)

Perception of Ultra HD/4K Content by Technology Adoption Segment (Q1/17)

4K/Ultra HD and HDR Content Usage

4K/Ultra HD Video Content Consumption on 4K/Ultra HD TV Sets (Q1/17)

Average 4K/Ultra HD Video Content Consumption by Technology Adoption Segment (Q1/17)

4K/Ultra HD Video Content Consumption by Demographics (Q1/17)

4K/Ultra HD Video Content Consumption by Demographics, Cont. (Q1/17)

Video Content Sources for 4K/Ultra HD TV (Q1/17)

Video Content Sources for HDR TV (Q1/17)

Perceptions of Video Quality and Experience (Q1/17)

Interest in Content Features on a Streaming Media Player (Q1/17)

High Interest in 4K TV/HDR Content on a Streaming Media Player by Ownership of Specified Types of Advanced TV Sets (Q1/17)

Appendix

Published by Parks Associates
© October 2017

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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