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Survey Methodology and Definitions
Entertainment Service Platform
Key Terms and Definitions
Executive Summary
Adoption of Streaming Video Devices
Primary Streaming Video Device: TV vs. SMP by Adoption Segments
OTT Service Business Model Usage by Top Streaming Video Platform
Major OTT Service Subscription by Top Streaming Video Platform
Overview of Streaming Video Devices
Adoption of Streaming Video Devices
Primary Streaming Video Device: TV vs. SMP by Adoption Segments
Primary Streaming Video Device
Perceptions of Streaming Media Players vs Smart TVs
Streaming Video Devices Purchased in the Last 12 Months (2015-2022)
Brand of Smart TV Purchased
Brand of Streaming Media Player Purchased
Brand of Gaming Console Purchased
Future Purchase Intention of Streaming Video Products (2015 - 2022)
Brand Purchase Preferences and Feature Considerations
Top Reasons for Smart TV Purchase by Brand
Top Reasons for Streaming Media Player Purchase by Brand
Important Features Impacting Smart TV or SMP Purchase Decision
Important Features When Purchased TV or SMP
Comparison of Perceptions for Selected Brands and Platforms
Perceptions of Streaming Media Players vs Smart TVs
Primary Connected TV Platform by Income
Perceptions of Roku Streaming Player vs Smart TV
Perceptions of Roku Streaming Stick vs Smart TV
Perceptions of Roku TV vs Streaming Media Players
Perceptions of Amazon Fire TV Player vs Smart TV
Perceptions of Amazon Fire TV Stick vs Smart TV
Perceptions of Samsung Tizen vs Streaming Media Players
Perceptions of LG Web OS vs Streaming Media Players
Platforms and Content Consumption
Weekly Hours Consumed by OTT Business Model, by Top Streaming Platform
OTT Service Business Model Usage, by Top Streaming Video Platform
Subscription to Major OTT Services, by Top Streaming Video Platform
Average Monthly Spending on OTT Services, by Top Streaming Video Platform
Use of Transactional OTT Services by Top Streaming Video Platform
Use of Ad-supported OTT Video Services by Top Streaming Video Platform
Top 9 Apps Used on a Big Screen
Weekly Hours Performing Activities on Primary Streaming Video Device
Appendix
