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Q2 2016

Quantified Consumer

Consumer Demand for Connected Major Appliances

360 View Update: Consumer Demand for Connected Major Appliances analyzes trends related to the adoption and purchase intention of major home appliances, such as refrigerators, stoves, ovens, dishwashers, and washers/dryers. The research assesses the appeal of various smart appliance features and examines components of kitchen usage and meal preparation.

Purchase

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About the Research

Previous Research

Industry Insight

Key Findings

Recommendations

Overview of Smart Appliance Ownership

The U.S. Connected Major Appliance Market

Adoption of Smart Major Appliances (2014 - 2015)

Adoption of Smart Major Appliances by Home Size (Q4/15)

Adoption of Smart Major Appliances by Age (Q4/15)

Purchase of Smart Major Appliances  (2014 - 2015)

Smart Major Appliances: Top Brands Purchased (2014 - 2015)

Length of Time Shopping Before Purchasing Smart Major Appliances (Q2/15)

Method of Purchasing Smart Major Appliances (2014 - 2015)

Purchase Location of Smart Major Appliances (Q4/15)

Demand for Smart Appliances:

Purchase Intention for Smart Major Smart Appliances (2014 - 2015)

Purchase Intention of Smart Major Appliances by Age (Q4/15)

Purchase Intention of Smart Major Appliances by Home Size (Q4/15)

Purchase Intention of Smart Major Appliances by Children at Home (Q4/15)

Smart Appliance Features:

Average Appeal of Smart Appliance Features (Q4/15)

Average Appeal of Smart Major Appliance Features by Age (Q4/15)

Average Appeal of Smart Major Appliance Features by Children at Home (Q4/15)

Average Appeal of Smart Major Appliance Features by Home Size (Q4/15)

Appeal of Smart Oven Features (Q4/15)

Appeal of Smart Oven Features - Cont. (Q4/15)

Appeal of Smart Dishwasher Features (Q4/15)

Appeal of Smart Stove Features (Q4/15)

Appeal of Smart Stove Features - Cont. (Q4/15)

Appeal of Smart Refrigerator Features (Q4/15)

Appeal of Smart Washer or Dryer Features (Q4/15)

Appeal of Smart Washer or Dryer Features - Cont. (Q4/15)

Smart Kitchen Ecosystem:

Average % of Meals Prepared Using Specified Recipe Source (Q4/15)

Average Use of Recipe Sources in Meal Preparation by Age (Q4/15)

Appeal of Recipe Discovery by Search Criteria (Q4/15)

Appeal of Payment Methods For Recipe App/Website (Q4/15)

Preferred Method for Purchasing Specified Food Items (Q4/15)

Appeal of Ways of Viewing a Recipe During Meal Preparation (Q4/15)

Appeal of Advanced Recipe App Features (Q4/15)

Published by Parks Associates
© July 2016

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Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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