Download Table of Contents (PDF)
Quantified Consumer: COVID-19 Market Impact Studies
Executive Summary
Industry Insight
Key Findings and Market Impact
Consumer Responses to COVID-19
Impact of COVID-19 on Consumer Behaviors (Q1/20)
US Broadband Households in Self-quarantine by Economic Region
Impact on Consumer Behaviors by Generation (Q1/20)
Relationship with COVID-19 Patients (Q1/20)
Likelihood of Moving (2015 - 2020)
Consumer Concerns Due to COVID-19 (Q1/20)
Changing Consumer Attitudes Due to COVID-19 by Impacted Consumers (Q1/20)
Changing Consumer Attitudes Due to COVID-19 by Age Group (Q1/20)
Trends on Agreement with Consumer Attitudinal Statements (2019 - 2020)
Impact to Market Fundamentals & Product Purchases
Impact of COVID-19 on Employment Status (Q1/20)
Unemployment Rate by Household Income (Q1/20)
Loss of Employment by Household Member due to COVID-19 Pandemic
Intention to Purchase At Least One Consumer Electronics Device
Future Purchase Intention - Most Desired CE Devices (2015 - 2020)
Consumer Electronic Product Purchase Intention by Key Factors (Q1/20)
Impact to Service Subscriptions & Usage
Impact of COVID-19 on Service Usage (Q1/20)
Pay-TV and OTT Service Subscriptions (2012 - 2020)
Professional Monitoring Service Subscription (2014 - 2020)
Service Provider Net Promoter Score (2018 - 2020)
Impact to Streaming Video Services
OTT Service Use by Business Model (2018 - 2020)
New OTT Service Subscribers (Q1/20)
OTT Service Trials (2017 - 2020)
Net Promoter Score of OTT Service (2019 - 2020)