White Paper - Interactive & Shoppable TV: Next Wave of CTV Revenues

Interactive and Shoppable TV: Next Wave of CTV Revenues

This white paper is an urgent call to action for CTV platforms, streaming providers, and advertisers to prioritize interactivity and leverage the technology and data already at their disposal to strengthen their competitive and financial position.

This research highlights consumer interest, use, and preferences for interactive features across TV and mobile viewing devices and platforms, including shoppable advertisements. It also identifies key challenges and offers actionable strategies to navigate them effectively.

Complete this form to receive a link to download this white paper. By submitting this form, you agree to receive emails from Parks Associates and Adeia on this topic. You can unsubscribe at any time.

Download Interactive & Shoppable TV

Complete this form to receive a link to download this white paper. By submitting this form, you agree to receive emails from Parks Associates and Adeia on this topic. You can unsubscribe at any time.

I make research purchase decisions or recommendations for my firm.

I plan on purchasing research in the next 3 months.

Send me updates on Parks Associates Research on Video Services

Smart Home: Products And Services

Consumer Electronics and Entertainment

Broadband and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Strategic Consulting Unit

Primary Research

Research Services

Event

Analyst Insights

Media

About Parks Associates

Consumer Electronics Devices

We’re here to lead the way in helping our clients navigate change for lasting success

Interactive and Shoppable TV: Next Wave of CTV Revenues

Download Interactive & Shoppable TV

Jennifer Kent

Vice President, Research

Author

@ JenniferMKent

Tam Williams

Contributing Analyst

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store

Consumer Electronics Devices

We’re here to lead the way in helping our clients navigate change for lasting success

Interactive and Shoppable TV: Next Wave of CTV Revenues

Download Interactive & Shoppable TV

Jennifer Kent

Vice President, Research

Author

Tam Williams

Contributing Analyst

Related Research

Primary Research

White papers

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store