Download Table of Contents (PDF)
Data Points
Bottom Line
Dashboard: Who’s Who in Connected Apps
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach
1.3.1 Source of Information
2.0 Growth of Connected Devices and App Use
2.1 Connected Device and App Market Overview
2.2 Connected CE Device Ownership
2.3 App Usage by Device Platform
2.4 Trends in App Use
2.4.1 Content Discovery and Recommendation Apps
2.4.2 TV Companion Apps
3.0 Connected Device App Monetization Strategies
3.1 Fee-based Apps
3.1.1 Premium & Freemium
3.1.2 Subscriptions
3.2 In-app Purchases (IAPs)
3.3 In-app Advertising
3.3.1 App Ad Networks and Exchanges
3.3.2 Ad Recall, Response, and Preference
3.4 App Discovery and Distribution Services
3.5 App Data Analytics
3.5.1 App Data Analytic Firms
4.0 Connected App Download, IAP, and Revenue Forecasts in North America 2012 - 2016
4.1 Forecast Methodology
4.2 Forecast Assumptions
4.3 Smartphone and Tablet App Downloads
4.4 In-app Purchases (IAPs)
4.5 Smartphone and Tablet App Revenues
5.0 Market Implications & Recommendations
5.1 Market Outlook
5.2 Recommendations
Resource Book
Glossary of Terms
Company Index
© December 2012 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
