Download Table of Contents (PDF)
The Bottom Line
1.0 Notes on Methodology
1.1 Data Sources
1.2 Definitions
2.0 A Glance at the New Media
2.1 A Disruptive Ad Age
2.2 Consumer Media Consumption Habits and Trends
3.0 Online Video and Social Networking Advertising Opportunities
3.1 Growth of Online Video Market
3.2 User-Generated Content and Advertising
3.3 Ad Format, Inventory and Pricing Trends
3.4 Ad Serving Technology and Business Models
3.5 Behavior-Based Targeting and Audience Engagement Measurement
3.6 Forecast of Ad Spending on Online Streaming Video
4.0 Advertising for Downloadable Media: Podcast and Others
4.1 Advertising on Downloadable Media
4.2 Market Forecast of Ad Spending on Downloadable Media
5.0 New Advertising Opportunities for TV Service Providers
5.1 Growth of New TV Services: IPTV, DVR, & VoD
5.2 Non-Linear TV Advertising Opportunity
5.3 Ad Serving Technologies for New TV Platforms
5.4 Challenges of Delivering Non-Linear Ads on TV
5.5 Forecast of Ad Spending on Non-Linear TV Services
6.0 The Next Frontier: Mobile Advertising
6.1 Growth of Multimedia Mobile Content and Internet Access
6.2 Choice of Ad Formats and Business Models
6.3 Drivers and Barriers of Mobile Advertising
6.4 Market Forecast of Ad Spending on the Mobile Platform
7.0 Conclusions and Recommendations
7.1 For Advertisers and Their Agencies
7.2 For Content Owners and Publishers
7.3 For Technology Vendors
Resource Book
Section I: Consumer Usage of Electronic Devices and Media Consumption Habits
Section II: Consumers’ Attitudes toward Advertising
Section III: Company Profiles—Vendors for Online Video Ad Technologies
blinkx
Castfire
ScanScout
Section IV: Company Profiles—Vendors for Ad Delivery on Provider Platforms
BigBand Networks
BlackArrow
C-Cor
ExtendMedia Inc.
ICTV
Packet Vision Limited
SeaChange
Tandberg TV
Section V: Company Profiles—Vendors for Ad Delivery on Downloadable Media
Kiptronic, Inc.
VoloMedia (Formerly Podbridge, Inc.)
Section VI: Company Profiles—Mobile Advertising Technology Providers
4Info
AdMob
CellFire
Enpocket
go2
GreyStripe
Third Screen Media
Section VII: Section VII: Company Profiles—Other Ad Technology Providers
AdReady
Google Inc.
MSN Search
Rentrak Corporation
Yahoo! Inc.
