Smart Watch Ownership Trends and Purchase Intentions

Smart Watch Ownership (2014 - 2016)

Smart Watch Personal Users by Mobile Device Ownership (Q4/16)

Smart Watch: Time of Purchase (Q4/16)

Brand of Smart Watch Personally Used (Q4/16)

Model of Smart Watch Used (Q4/16)

Smart Watch Operating System (Q4/16)

Smart Watch Purchase Intention (2014 - 2016)

Smart Watch Purchase Intention by Smartphone OS (Q4/16)

Smart Watch Purchase Intention by Personal Users (Q4/16)

CE Device Purchase Intentions Among Smart Watch Users (Q4/16)

Consumer Attitudes and Usage Trends

NPS: Smart Watch and Other CE Devices (Q4/16)

NPS by Smart Watch OS (Q4/16)

NPS by Smart Watch Brand (Q4/16)

Frequency of Wearing a Smart Watch (Q4/16)

Frequency of a Wearing Smart Watch by Smart Watch OS (Q4/16)

Frequency of Smart Watch Use by Activities Performed (Q4/16)

Likelihood of Recommending Smart Watch by Frequency of Use (Q4/16)

Smart Watch: Frequency of Use Over Time (Q4/16)

Smart Watch: Frequency of Use Over Time by Smart Watch OS (Q4/16)

Smart Watch: Frequency of Use Over Time by Smart Watch Brand (Q4/16)

Purchase Considerations and Use Cases

Smart Watches: Top Ranked Purchase Considerations (Q4/16)

Smart Watch: Top 5 Ranked Purchase Considerations by Operation Systems (Q4/16)

Smart Watches: Top 5 Ranked Purchase Considerations by Likelihood of Recommendation (Q4/16)

Smart Watches: Top Ranked Features Inducing Purchase (Q4/16)

Smart Watch: Top Ranked Features Inducing Purchase by OS (Q4/16)

Parks Associates divides smart watch use cases into four categories

Type of Smart Watch Activities (Q4/16)

Smart Watch Activities (Q4/16)

Mobile Payments on Smart Watch by Smart Watch OS (Q4/16)

Smart Home Device Ownership by Smart Watch Use (Q4/16)

Likelihood of Recommending Smart Watch by Top Activities Performed (Q4/16)

Smart Watch: Voice Control Usage (Q4/16)

Traditional vs. Smart Watches: Coexistence or Competition?

Smart Watch and Regular Watch Ownership (Q4/16)

Regular Watch and Smart Watch Ownership and Usage (Q4/16)

Smart Watch Ownership by Regular Watch Ownership (Q4/16)

Frequency of Wearing a Regular Watch (Q4/16)

Regular Watch Adoption and Usage by Age (Q4/16)

Frequency of Wearing a Smart Watch by Frequency of Wearing a Regular Watch (Q4/16)

Frequency of Wearing a Regular Watch by Likelihood of Recommending Smart Watch to Friends/Colleagues (Q4/16)

Frequency of Wearing a Regular Watch by Smart Watch OS (Q4/16)

Likelihood of Purchasing a Regular Watch in the Future (Q4/16)

Likelihood of Purchasing a Regular Watch by Smart Watch / Regular Watch Ownership (Q4/16)

Likelihood of Recommending Smart Watch by Intention to Purchase Regular Watch (Q4/16)

Appendix