Key Questions Answered

Survey Methodology

COVID-19 and Survey Timeline

Executive Summary

Industry Insight

Adoption of Streaming Video Products (2018-2020)

Primary Streaming Device (Q1/20)

Familiarity with TV Features (2019-2020)

Top 5 Device Features for Streaming Video Products (Q1/20)

Most Commonly Used Major Platform (Q1/20)

Features Preferred for Smart TVs over SMPs (2018 - 2020)

Intention to Purchase Products in Next 12 Months (2015 - 2020)

How Consumers Subscribe to Services (Q1/20)

Consumers Subscribing Through Aggregators By Platform (Q1/20)

The Streaming Media Market

Traditional Pay-TV vs. OTT Subscriptions (2017-2020)

Use of Devices for Watching Video (Q1/20)

Ownership of Any Internet-Connected Streaming Video Products (2012-2020)

Adoption of Streaming Video Products (2018-2020)

Primary Methods of Streaming Online Videos (2019 - 2020)

Most Commonly Used Streaming Video Products (2018 - 2020)

Most Commonly Used Major Platform (Q1/20)

Adoption of Streaming-Capable Platforms (Q1/20)

Smart TV and Streaming Media Players: Brand Adoption and Competitive Factors

Most Commonly Used TV Model (Q1/20)

Smart TV Operating System

Most-Commonly Used Streaming Media Player Among Owners (2014 - 2020)

Most Commonly Used Streaming Media Player Model

Roku TV Models

Amazon Fire TV

Apple TV

Overlap of Smart TV & Streaming Media Player Ownership (2017-2020)

Perceptions of Streaming Media Players vs Smart TVs (Q1/20)

Features Preferred for Smart TVs over SMPs (2018 - 2020)

Features Preferred for SMPs Over Smart TVs (2018 - 2020)

Ranking of Major Streaming Media Player Brands by Usability Factors (Q1/20)

Consumer Purchasing Behaviors and Purchase Intentions

Intention to Purchase Products Capable of Streaming Video in Next 12 Months (2015 - 2020)

Entertainment Product Purchase Intention Among Those Impacted By COVID-19 (Q1/20)

Streaming Video Products Purchased in the Prior 12 Months (2015 - 2020)

Streaming Video Products: Top Five Brands Purchased in Year 2019 (Q1/20)

Product Purchase Type (Q1/20)

New Product Owners Receiving Product as Gift (Q1/20)

Age of Replaced Streaming Video Products (Q1/20)

Streaming Video Product Purchase Channels (Q1/20)

Streaming Video Products: Purchase Process from Big-Box Retailers (Q1/20)

Product Feature Familiarity, Adoption and Importance

Familiarity with TV Features (2019-2020)

Top 5 Device Features for Streaming Video Products (Q1/20)

Device Features for Streaming Video Products, Cont’d (Q1/20)

Key Features When Buying Current Smart TV (Q1/20)

Key Features Desired When Buying Streaming Media Player

Important Features When Buying Current Gaming Console (Q1/20)

Purchase Considerations for Smart TVs, Streaming Media Players, and Gaming Consoles

Top 5 Purchase Considerations for Future TV (Q1/20)

Screen Size of Thin Panel TVs (2013-2020)

Size of Thin Panel TV (Q1/20)

Top Purchase Considerations for Next TV Among Households with Children (Q1/20)

Top Purchase Considerations for Next TV by Household Income (Q1/20)

Top Purchase Considerations for Next TV Purchase by Age Group (Q1/20)

Top Purchase Considerations for Next Streaming Media Player (Q1/20)

Top Purchase Considerations for Next Streaming Media Player Among Households with Children (Q1/20)

Top Purchase Considerations for Next Gaming Console (Q1/20)

Top Purchase Considerations for Next Gaming Console Among Households with Children (Q1/20)

Impact of Streaming Video Product Adoption on Service Subscriptions

Weekly Average Video Consumption by Distribution Sources (2010 - 2020)

Average Weekly Hours Spent on Activities Using Most Used Streaming Video Products (Q1/20)

Importance of Platform Availability When Selecting OTT Service (Q1/20)

Importance of Platform Among US Broadband Households

Importance of Platform Among Device Owners

How Consumers Subscribe to Services (Q1/20)

Consumers Subscribing Through Aggregators By Platform (Q1/20)

Gaming Platforms Used (Q1/20)

Hours Per Week Spent Gaming On Select Platforms (2019-2020)

Appeal of Game Subscription Service Among Device Owners (Q1/20)

Average Monthly Expenditure on Video Entertainment (2019-2020)

Appendix