Download Table of Contents (PDF)
Executive Summary
Industry Insight
Key Findings and Impact
Adoption of Personal Assistant Devices and Applications
Use of Personal Assistant Apps (2016 - 2017)
Smart Speakers with Personal Assistant Ownership (2016 - 2017)
Average Number of Device Owned Per Owning Household (2016 - 2017)
Smart Speaker with Personal Assistant Ownership (2017)
Smart Speaker with Personal Assistant: Brand Owned by Age (Q3/17)
Smart Speaker with Personal Assistant: Brand Owned by Household Income (Q3/17)
Smart Speaker with Personal Assistant: Brand Owned by Technology Adoption Segment (Q3/17)
Smart Speaker with Personal Assistant: Brand Owned by Children at Home (Q3/17)
Smart Speaker with Personal Assistant: Brand Owned by Smartphone OS (Q3/17)
Smart Speaker with Personal Assistant: Purchase Location/Channel (Q3/17)
Voice-enabled Device Purchase Intention (Q3/17)
High Purchase Intentions for Voice-Enabled Devices (Q3/17)
Device Usage
Average Number of Months Owning Smart Speaker (2016 - 2017)
Frequency of Using a Smart Speaker with Personal Assistant (Q3/17)
Frequency of Using Personal Assistant Apps (Q3/17)
Change in Use Frequency by Length of Having a Smart Speaker (Q3/17)
New Skills Added to Amazon Smart Speakers Since Initial Setup (Q3/17)
Smart Speaker with Personal Assistant: Rooms Where Device is Used (Q3/17)
Voice-enabled Use Cases
Personal Assistant Device/ App Activities (Q3/17)
Activities Performed with a Personal Assistant Device or App (Q3/17)
Activities Performed with a Personal Assistant Device by Brand Owned (Q3/17)
Most Desired Devices/Services to be Controlled by Personal Assistant Device/Apps (Q3/17)
Most Desired Devices/Services to be Controlled by Personal Assistant Device/Apps & Smart Home Device Ownership (Q3/17)
Entertainment Functions: Most Desired Function to Perform Using Voice Control (Q3/17)
Likelihood of Buying Good/Service Types Using a Voice-enabled Assistant Device/App (Q3/17)
Likelihood of Buying Good/Service Types Using Amazon and Google Home (Q3/17)
Likelihood of Buying Good/Service Types by Amazon Prime Subscription (Q3/17)
Reasons for Being Unlikely to Shop Using a Voice-Enabled Assistant Device/App (Q3/17)
Voice Satisfaction
High Satisfaction with Personal Digital Assistant Devices & Apps (Q3/17)
Personal Assistant Devices & Apps: High Satisfaction Among Monthly Users (Q3/17)
Smart Speakers with Personal Assistant: High Satisfaction by Length of Ownership (Q3/17)
