Download Table of Contents (PDF)
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Key Questions Addressed
1.4 Introduction
2.0 The New Utility Consumer
3.0 Benefiting from Social Media Trends
4.0 Social Media Study
4.1 Customer Service
4.2 Social Responsibility, Events, & Sweepstakes
4.3 Energy Efficiency & Demand Response
4.4 Safety and General Utility Company Information
4.5 App, Web Portal, and Dashboard Engagement
4.6 The Human Aspect of the Utility
4.7 Best Practices
5.0 Leveraging Smart Home Devices and Systems for Customer Engagement
5.1 Smart Home Market Trends
5.2 Leveraging Smart Devices for Demand Response Engagement
5.3 Leveraging Smart Products for Energy Efficiency Engagement
6.0 Using Data for Personalized Recommendations
6.1 Market Trends in Personalization
6.2 Digital Engagement: Apps, Dashboards and Web Portals
7.0 Conclusion
8.0 Smart Home and Social Media Platform Definitions & Terminology
9.0 Index
© October 2014 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
