Home Energy Management Adopters

About the Research    

Previous Research

Expanding Residential Demand Response Adoption (Q1/14)

Leveraging Partnerships to Deliver Home Energy Management (Q1/14)

Energy & American Broadband Households (Q4/13)

Leveraging the Cloud for Home Energy Management (Q4/13)

Consumer Segmentation: Who Will Pay for Home Energy Management (Q3/13)

Key Findings

Recommendations

HEM Device Adoption

Number of HEM Product Types Owned (Q1/14)

Adoption of Smart Home Devices (Q1/14)

Smart Home Controls as Part of System or Stand-alone Devices (Q1/14)

Smart Home Equipment: Top Five Brands Purchased

Smart Lights (Q1/14)

Control Mechanism for Smart Lights (Q1/14)

Number of HEM Product Types Owned by Age (Q1/14)

Number of HEM Product Types Owned by Income (Q1/14)

Number of HEM Product Types Owned by Education (Q1/14)

Number of HEM Product Types Owned by Annual Home Improvement Spending (Q1/14)

Number of HEM Product Types Owned by Children at Home (Q1/14)

Number of HEM Product Types Owned by Square Footage (Q1/14)

Number of HEM Product Types Owned by Time in Current Residence (Q1/14)

Number of HEM Product Types Owned by Likelihood of Moving in the Next 12 Months (Q1/14)

Number of HEM Product Types Owned by Urban vs. Rural (Q1/14)

2013 HEM Device Purchases

2013 Purchase of Smart Home Equipment (Q1/14)

Average Price of Smart Home Control Device (Q1/14)

Method of Purchasing Smart Home Control Devices (Q1/14)

Location to Purchase Smart Home Control Devices (Q1/14)

Reason to Purchase Smart Home Control Devices (Q1/14)

Individual HEM Products Acquired in 2013 by Age (Q1/14)

Individual HEM Products Acquired in 2013 by Household Income (Q1/14)

Individual HEM Products Acquired in 2013 by Education (Q1/14)

Individual HEM Products Acquired in 2013 by Home Improvement Spending (Q1/14)

Individual HEM Products Acquired in 2013 by Children at Home (Q1/14)

Individual HEM Products Acquired in 2013 by Home Size (Q1/14)

Individual HEM Products Acquired in 2013 by Time in Current Residence (Q1/14)

Individual HEM Products Acquired in 2013 by Likelihood of Moving in the Next 12 Months (Q1/14)

Intention to Buy Smart Home Control Device (Q1/14)

Intended System for Smart Home Equipment (Q1/14)

HEM Adoption Drivers

Attitudes Towards Energy & Technology (Q1/14)

Attitudes Towards Home & Environment (Q1/14)

Number of HEM Product Types Acquired in 2013 by Attitudes (Q1/14)

Number of HEM Product Types Owned by Impressive Lifestyle (Q1/14)

Number of HEM Devices Owned and Impressive Lifestyle (Q1/14)

Adoption of Individual HEM Products and Impressive Lifestyle (Q1/14)

Number of HEM Product Types Owned and Environmentalism (Q1/14)

Number of HEM Devices Owned and Environmentalism (Q1/14)

Average Total HEM Product Expenditure in 2013 by Motivating Factor (Q1/14)

Additional Research from Parks Associates