Download Table of Contents (PDF)
Data Points and Definitions
The Bottom Line
1.0 Report Summary
1.1 Purpose and Scope of Report
1.2 Research Approach
2.0 Defining Big Data for New Media and Advertising
2.1 Primary Digital Data Sources, Collection Methods, Types, and User Metrics
3.0 Emerging Audience Measurement and Ad Targeting Techniques
3.1 Audience-based Measurement
3.1.1 Cross-platform Audience Metric
3.1.2 Audience Segmentation Profiling
3.1.3 Data Management Platforms (DMPs)
3.1.4 Attribution Analysis
3.2 Interest-based Measurement
3.2.1 Social Media Analysis
3.2.2 Retargeting
4.0 U.S. Digital Ad Impression Forecasts 2013-2018
4.1 Forecast Methodology
4.2 U.S. Digital Ad Impressions by Audience Targeting Type 2013-2018
4.2.1 Audience-based Digital Ad Impressions by Type 2013-2018
4.2.2 Interest-based Digital Ad Impressions by Type 2013-2018
5.0 Market Outlook
5.1 Opportunities & Challenges
5.2 Recommendations
Appendix
Glossary of Terms
Company Index
© November 2013 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
