Television, Internet, and Mobile Platforms and Formats
Advertising Outlook: Shifting Dollars Research Approach
Traditional and Advanced Advertising Glossary of Terms
2008 U.S. Advertising Expenditures by Medium
2009 U.S. Television Advertising Revenues – By Category
U.S. Cable/DBS/Telco Advertising Revenue: Traditional Linear, Addressable and Interactive (2009 – 2014)
2006 – 2008, 1H 2008 and 1H 2009 U.S. Internet Advertising Revenues
Mobile Advertising Revenue – N.A. Text Messaging, Search, Display, In-Application, and Video (2009 – 2014)
Broadcast & Cable Television Advertising Platforms Planned or Bought
Interactive Television Advertising Formats Planned or Bought
Internet Advertising Platforms/Formats Planned or Bought
Mobile Advertising Formats Planned or Bought
Broadcast & Cable Television 2009 Media Budget Allocation (versus 2008)
Broadcast & Cable Television 2010 Media Budget Allocation (versus 2009)
Broadcast & Cable Television – Percentage of Media Budget Increase in 2010
Interactive Television 2009 Media Budget Allocation (versus 2008)
Interactive Television 2010 Media Budget Allocation (versus 2009)
Interactive Television – Percentage of Media Budget Increase in 2010 (versus 2009)
Reason for Not Planning or Buying Broadcast or Cable TV Advertising
Reason for Not Planning or Buying Interactive TV Advertising
Internet Advertising 2009 Media Budget Allocations (versus 2008)
Internet Advertising 2010 Media Budget Allocations (versus 2009)
Internet Advertising – Percentage of Media Budget Increase in 2010 (versus 2009)
Reason for Not Planning or Buying Internet Advertising
Mobile Advertising 2009 Media Budget Allocation (versus 2008)
Mobile Advertising 2010 Media Budget Allocation (versus 2009)
Mobile Advertising – Percentage of Media Budget Increase in 2010 (versus 2009)
Reason for Not Planning or Buying Mobile Advertising
Participation in Addressable TV Advertising Trials
Premium Paid for Addressable TV Ad
Addressable TV Ad Campaign Satisfaction Level
Percentage of Traditional and Cable TV Budgets Allocated to Addressable TV – 2010 & 2014
Reason for Not Planning/Buying Addressable TV Ads
Premium Willing to Pay for Addressable TV Ads
Views on Addressable TV Ads and Cable TV Industry
Effectiveness of Online Video Ad Placement and Length
Views on Industry Perceptions
Benefits & Challenges of Digital Media Platforms and Services
Consumer Acceptance of In-Applications Advertisements
Mobile Phone Ad Recall by Type
Frequency of Mobile Ad Response
Mobile Ad Consumer Perspective
Agency Title
2008 Annual Billing Revenue
Main Focus of Agency for Target Population
Type of Agency
Main Focus of Media Planning/Buying Efforts
Top 10 Advertising Categories
Bottom 10 Advertising Categories
Tenure in Advertising Business
Years at Current Agency