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Data Points
The Bottom Line
1.0 Report Summary
1.1 Purpose and Scope of Report
1.2 Research Approach
1.2.1 Source of Information
1.3 Glossary of Terms
2.0 Advanced TV Advertising Market Overview
2.1 TV Household Growth and TV Viewing Preference
2.2 The Personalization of Television Advertising
2.2.1 Evolving Pay-TV Advertising Investments
2.2.2 Redefining TV Addressability
2.2.3 Enhancing Traditional TV Viewing with Content Recognition Technology
2.3 U.S. Advanced TV Advertising Revenue Forecasts 2013–2017
2.3.1 Forecast Methodology and Assumptions
2.3.2 Advanced TV Advertising Revenue Projections in the U.S. from 2013–2017
3.0 The State of Online Video Advertising
3.1 Online Video Users and Viewing Patterns
3.2 Trends in Online Video Advertising
3.2.1 TV Everywhere Distribution and Revenue Strategies
3.2.2 Consumer-centric Online Video Ad Formats
3.2.3 Real-time Bidding (RTB) Strategies for Online Video
3.3 U.S. Online Video Advertising Forecasts 2013–2017
3.3.1 Forecast Methodology and Assumptions
3.3.2 Online Video Advertising Revenues in the U.S. from 2013–2017
4.0 Mobile App Advertising Market Update
4.1 Smartphone & Tablet User Growth and App Consumption Patterns
4.2 Monetizing Smartphone and Tablet Content and Services
4.2.1 Sizing-up App Marketing and Discovery Services
4.2.2 Uncovering Viable Second Screen Revenue Opportunities
4.3 U.S. In-app Advertising Revenues 2013–2017
4.3.1 Forecast Methodology and Assumptions
4.3.2 In-app Ad Revenue Projections in the U.S. from 2013–2017
5.0 Market Implications & Recommendations
5.1 Market Outlook
5.1.1 The Impact of Media Convergence on Advertising
5.2 Recommendations
5.2.1 Successfully Monetizing Cross-platform Content and Services
Resource Book
Company Index
