Download Table of Contents (PDF)
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach
1.3.1 Source of Data
1.3.2 Glossary of Terms
2.0 Digital Video Viewers
2.1 Digital Video Usage Trends and Behaviors
3.0 Digital Video Media Campaign Planning, Buying, and Selling Exchange
3.1 Advertising Metrics
3.2 Pricing Models
3.3 Television and Online Video Consumer Advertising Recall and Preference
4.0 Digital Video Audience Measurement: A Competitive Assessment
4.1 Digital Video Measurement Competitive Analysis
4.1.1 Primary Competitors
4.1.2 Indirect Competitors
4.1.3 Advertising Industry Trade Associations
4.2 Digital Video Audience Measurement Methodology
5.0 Conclusions
5.1 Implications
5.2 Recommendations
6.0 Resource Book
6.1 Digital Video Audience Measurement Competitor Profiles
6.1.1 Arbitron
6.1.2 Canoe Ventures
6.1.3 Compete
6.1.4 comScore
6.1.5 Concurrent
6.1.6 Datran Media
6.1.7 Dynamic Logic
6.1.8 Experian Simmons
6.1.9 GfK Mediamark Research & Intelligence, Inc (GfK MRI)
6.1.10 Google
6.1.11 Kantar Media (formerly TNS Media)
6.1.12 Nielsen Media Research
6.1.13 Omniture
6.1.14 Quantcast
6.1.15 Rentrak
6.1.16 Rovi Corporation
6.1.17 TiVo
6.1.18 TRA
6.1.19 Tubemogul
6.1.20 Visible Measures
6.1.21 Vindico (BBE)
6.2 Online Video Ad Campaign Management and Ad Server Company Profiles
6.3 Advanced TV Ad Campaign Management Company Profiles
© December 2010 Parks Associates
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Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
