About the Research

Previous Research

360 View: Mobility & the App Economy (Q4/15)

Connected Cars and the Smart Home: Crossover Opportunities (Q2/15)

Connected Car Services and Apps (Q2/15)

Smart Watch and Beyond: New Mobile Experiences (Q2/15)

Smart Watch: Extending the Mobile Experience (Q2/15)

Choice of Mobile Device: The Consumer Perspective (Q4/14)

Key Findings

Industry Insight

Recommendations

Mobile Device Adoption Trends

Smartphone and Tablet Adoption (2009 - 2015)

Smartphone Operating System (2011 - 2015)

Smartphone and Tablet Products Purchased in the Year (2007 - 2014)

Entertainment Content Consumption on Mobile Devices

Average Number of Minutes Per Day Streaming Content on Smartphones (Q3/15)

Time Spent Daily on Smartphone Activities (Q3/15)

Online Music Service Subscription (Q2/15)

Time Spend Daily Listening to Streaming Music on a Smartphone by OS (Q3/15)

Time Spent Daily Listening to Streaming Music on a Smartphone by Brand (Q3/15)

Time Spent Daily Listening to Streaming Music on a Smartphone by Service Provider (Q3/15)

Time Spent Daily Listening to Streaming Music on a Smartphone by Data Plan Size (Q3/15)

Use of Devices for Video (2010 - 2015)

Video Consumption by Platform (2010 - 2015)

Video Consumption on Mobile Phone (2012 - 2015)

Video Consumption on Mobile Phone vs. Tablet (2010 - 2015)

Time Spent Daily Watching Short Streaming Video Clips on a Smartphone by OS (Q3/15)

Time Spent Daily Watching Short Streaming Video Clips on a Smartphone by Brand (Q3/15)

Time Spent Daily Watching Short Streaming Video Clips on a Smartphone by Service Provider (Q3/15)

Time Spent Daily Watching Short Streaming Video Clips on a Smartphone by Data Plan Size (Q3/15)

Time Spent Watching Long Streaming Video Clips on a Smartphone by OS (Q3/15)

Time Spent Watching Long Streaming Video Clips on a Smartphone by Brand (Q3/15)

Time Spent watching Long Streaming Video Clips on a Smartphone by Service Provider (Q3/15)

Time Spent Daily Watching Long Streaming Video Clips on a Smartphone by Data Plan Size (Q3/15)

Average Weekly Number of Hours Spent Playing Games on Specified CE Devices (Q2/15)

Time Spent Daily Playing Games on a Smartphone by OS (Q3/15)

Time Spent Daily Playing Games on a Smartphone by Brand (Q3/15)

Time Spent Daily Playing Games on a Smartphone by Data Plan Size (Q3/15)

Smartphone Activity by Smartphone OS (Q3/15)

Use of Wi-Fi vs. 3G/4G Data for Smartphone Activities (Q3/15)

mCommerce: Mobile Payment App Adoption and Spending Using Payment Apps:

Use of Mobile Payment Apps (Q3/15)

Number of Mobile Payment Apps Used by Mobile Phone OS (Q3/15)

Types of Mobile Payment Apps Used: Adoption Among General Smartphone Users and Mobile Payment App Users (Q3/15)

Mobile Payment App by Smartphone OS (Q3/15)

Use of Payment Apps Among iPhone Owners (Q3/15)

Use of Payment Apps Among Android Owners (Q3/15)

Use of Payment Apps by Service Provider (Q3/15)

Monthly Expenditure Using Payment Apps by OS (Q3/15)

Types of Goods/Services Purchased Using Payment Apps by OS at a Retail Location (Q3/15)

Types of Goods/Services Purchased Using Payment Apps by Service Provider (Q3/15)

Three Purchase Categories That Can Activate the Highest Percentage of Payment App Users (Q3/15)

Three Purchase Categories That Can Trigger the Highest Frequency of Payment App Usage (Q3/15)

Additional Research from Parks Associates